• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • 🇰 🌀 🇱 🇦 🇳 🇦 🇰 ℹ️@yiffit.net
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    5 months ago

    I’m not paying just to get back what we used to have without ad blockers. They need to offer more than just no ads. Like exclusive content.

    Also:

    plus saved video progress so you can resume videos later

    You say that as if it’s a premium only feature. It’s not.

    • smeenz@lemmy.nz
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      5 months ago

      You say that as if it’s a premium only feature. It’s not.

      Don’t give them ideas…