• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
  • PriorityMotif@lemmy.world
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    5 months ago

    I feel really bad for smaller creators because they spend so much of their time on the algorithm treadmill just trying to get more views. There’s a channel size threshold where you really have to work more than you get out and I see a lot of people getting burned out trying to make a living from yt.