In the first quarter of 2024, Meta made $36.45 billion dollars - $12.37 billion dollars of which was pure profit. Though the company no longer reports daily active users, it now uses another metric: “family daily active people.” This number refers to “registered and logged-in users of one or more of Facebook’s Family products who visited at least one of these products on a particular day.”
This quiet, seemingly innocent change to how Meta reports growth is significant insofar as it will no longer have to report its Daily Active or Monthly active users, meaning that the only source of truth in Meta’s growth story is a vague growth metric that could be manipulated to mean just about anything. Three billion “daily active people” across Meta’s “family” combines WhatsApp, Instagram, Facebook, Facebook Messenger (which I’m confident it counts separately), Oculus, and Threads.
I was very disheartened to see people switch from Kijiji (Canada). However I thinj it depends on what you’re looking for and where you are. I’ve checked Marketplace with my partner’s account and at least for where I live and my hobby Kijiji is still used.
I think it also depends on the locale.
When I look at both Kijiji and Facebook marketplace, I see far more listings on Kijiji.