• macniel@feddit.de
    link
    fedilink
    English
    arrow-up
    126
    ·
    6 months ago

    To this articles question on why apple should care about EUs 500 million citizens when they have trillions of Dollars. Well given that the USA only has 333 millions I would say they should care a lot.

    • IWantToFuckSpez@kbin.social
      link
      fedilink
      arrow-up
      150
      ·
      6 months ago

      Apple needs to realize that the EU doesn’t care if they left. They barely pay any taxes in the EU and don’t even create much economic value. Since most Apple jobs in the EU are in retail, businesses administration and tax evasion. They don’t produce shit here.

      • SlopppyEngineer@lemmy.world
        link
        fedilink
        English
        arrow-up
        120
        ·
        6 months ago

        Meta tried to do the same. The EU response was to ask when they’d leave to plan the going away party. Meta was a lot less confrontational after that.

        • Lvxferre@mander.xyz
          link
          fedilink
          English
          arrow-up
          46
          ·
          6 months ago

          I think that the EU is fully aware that what makes those extra powerful is network effect. And, once they’re gone, something else pops up in their place. The case of Germans using WhatsApp for example would become inconvenient for them for fifteen whole minutes, then they’d jump into an alternative, and business as usual, without Faecesbook/Merda meddling.

    • RidcullyTheBrown@lemmy.world
      link
      fedilink
      English
      arrow-up
      46
      ·
      6 months ago

      As of the second quarter of fiscal year 2024, the Americas held around 41 percent of the revenue, whereas Europe came in second with roughly over 26.5 percent.

      source

      As the second largest revenue generator, Europe has a powerful voice.

      • kirklennon@kbin.social
        link
        fedilink
        arrow-up
        11
        ·
        6 months ago

        The EU is only one chunk of Apple’s “Europe” segment, which is defined as “European countries, as well as India, the Middle East and Africa.”

        • ozymandias117@lemmy.world
          link
          fedilink
          English
          arrow-up
          3
          ·
          6 months ago

          Most companies group MENA separately. They must sell so few devices there that they don’t want to show the numbers separately

          • kirklennon@kbin.social
            link
            fedilink
            arrow-up
            1
            ·
            6 months ago

            They’ve used the same segments for a long time and presumably maintain them for consistency, so I think it really just tells us that they used to sell very little there. India, in particular, has been a large growth market for Apple in the past couple of years, but is still just thrown in with “Europe.”

            • ozymandias117@lemmy.world
              link
              fedilink
              English
              arrow-up
              2
              ·
              6 months ago

              I can’t speak for Apple, but every company I’ve worked for has split their region reporting as soon as one of the traditionally smaller regions gets big enough

              It creates hype and a boost to their stock price