Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.

Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.

  • Sir_Kevin@lemmy.dbzer0.comEnglish
    2·
    7 months ago

    I think the backlash they got is terrible but I can also understand why a business wouldn’t waste time selling products in a market that doesn’t want said products. That’s valuable floor space and other resources that could be used for something that will sell there. Target is not the bad guy here.