The vow to extend the demonstration came after CEO Steve Huffman reportedly sent a memo to staff saying Reddit would “get through it” while opining that “like all blowups on Reddit, this one will pass as well.” In response to Huffman doubling down, a user wrote, “Let them fuck around and find out.”
Moderators from well-trafficked subreddits, including r/awww, r/music, r/videos, r/futurology, r/apple and r/NBA (among many others) chimed in to commit to an indefinite protest.
I’ve heard several advertisers are reconsidering spending with Reddit, they didn’t realize the community had this much power over the site (which introduces more risk for them.) Hopefully that has some effect.