EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • hornedfiend@sopuli.xyzEnglish
    33·
    5 months ago

    I’m really struggling to remember when 's the last time I played an EA game. I can’t really…

    Let them monetize everything until oblivion,no one’s gonna stop them anyway,so they might as well slowly die.