EA wants to place ads in full-price games, again
www.techspot.com
Speaking during the company's latest earnings briefing, EA CEO Andrew Wilson said in-game advertising could become a "meaningful driver of growth" for the firm.

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • fluckx@lemmy.worldEnglish
    45·
    6 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.worldEnglish
      16·
      6 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

      • overload@sopuli.xyzEnglish
        3·
        6 months ago

        Once you discover the sea of great indie games you won’t even care what AAA is doing anymore. Some of the AAA games remove cash shops after the game loses relevance anyway, like Shadow of War, meaning you get rewarded for not buying the game until it is 90% off.

    • Cosmic Cleric@lemmy.worldEnglish
      3·
      6 months ago

      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.worldEnglish
        11·
        6 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

        • Cosmic Cleric@lemmy.worldEnglish
          6·
          6 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Duamerthrax@lemmy.worldEnglish
            1·
            6 months ago

            All the other times were pushed back successfully.

            Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.

        • Zacryon@lemmy.wtfEnglish
          4·
          6 months ago

          Yes, and consider what insane amount of pressure was necessary to achive this. Over 200.000 negative reviews for HD2. That makes it very unlikely to happen again. It shows how little gamers can achieve and how little their concerns are heard if they are not accumulating to a critical mass.