When Bloomberg reported that Spotify would be upping the cost of its premium subscription from $9.99 to $10.99, and including 15 hours of audiobooks per month in the U.S., the change sounded like a win for songwriters and publishers. Higher subscription prices typically equate to a bump in U.S. mechanical royalties — but not this time.
By adding audiobooks into Spotify’s premium tier, the streaming service now claims it qualifies to pay a discounted “bundle” rate to songwriters for premium streams, given Spotify now has to pay licensing for both books and music from the same price tag — which will only be a dollar higher than when music was the only premium offering. Additionally, Spotify will reclassify its duo and family subscription plans as bundles as well.
It’s probably more a case of artists acknowledging the fact that streaming services are one of, if not the, primary sources of music discovery and consumption for many these days. Even if they won’t make money off it, by not being available on these platforms, they may as well not exist for most people. That’s something that only huge, already established names can pull without feeling it.
you know what else streams your music? The fucking internet, that shits free! Literally just posting your shit on a torrent will give you tons of traction to work with. Especially if you already have a pretty significant listener base. Plus you also get the benefit of people like me who are significantly more inclined to buy physical releases of media.
Regardless, streaming is a good way of getting people to hear your shit, if you really want to use a streaming service, don’t go through a publisher, or at the very least, a mainstream publisher. They tend to fuck you over.
Sure, but the barrier to entry is significant enough to still deter most people. Even assuming they aren’t bothering with port forwarding and seeding, most people seem like they can’t be bothered with any pattern of consumption more complicated than finding content on major streaming platforms, and the music streaming services haven’t yet gotten annoying enough for most people. They’ll take a peek, go “Do I want FLAC, V0 or 320? WTF is an APE?” and bail again.
We can disagree as to whether it should be that way or not, but I’d wager that the reach of streaming services for a new band far exceeds that of uploading a torrent to a random tracker and hoping it takes off. Unless people already know of you to look for your music, you need to hope a huge number of them are just auto-snatching anything new. On private trackers, sure, you’ll get a bunch of people who auto-snatch any FLAC upload from the current year, but you’re talking about <50,000 users in those cases, and a good chunk of the auto-snatchers are just people looking to build buffer who won’t even listen to most of what they snatch. On the other hand, nobody is auto-snatching all the torrents going up on public trackers, they’d run out of space in no time at all.
i mean yeah, though nothing stops you from putting it up on both services so, don’t come crying to me lol.
Your publisher might but that’s because they’re a cunt lol. Up to the artist though, personally i’d only release it underground, give it to the people who deserve it. It might take off from there, i’m not going to stop other people from spreading it via clear web mirrors or uploads onto streaming services like youtube or anything.
This is all assuming that availability is the top priority for all artists. I think spotify has shown 99.999% of artists that their model of maximum availability at all costs simply doesn’t work, either in terms of contacting an audience, making any money or valuing music. It just results in the vast majority of artists being insulted and demoralised and the remainder producing music of a relentlessly narrowing artistic scope. Are you more likely to get around 3500 plays on spotify or get £1 in donations off the back of giving your music away for free? It sounds absurd and that’s because it is. Most artists will get the same out having their music on spotify for a year as walking out onto the street with an acoustic guitar for half an hour on a Saturday. At least out on the street you’re not propping up a capitalist giant and a tiny ‘elite’ of ultra commercial music producers. For me spotify and it’s ilk have been the final nail in the coffin for integrity and reward in releasing music and I would encourage the 99.999% to boycott it and forge ahead with alternatives. Nothing better will emerge until then and artistic culture will continue to become more and more bleak.
What are your thoughts around generating traction with a torrent? I have two friends who are both sitting on their albums and thinking about how best to release them. I hope to release something one day too and refuse to use the likes of spotify on principle.
hmm, if you do release them, it would be prudent to release them with related material, throw in a txt file with some additional little trivia facts or tidbits, as well as some links to places to buy your material, or even donate directly to you. Oh also you should probably throw in some interesting stickers or prints or something, things that aren’t clothing and CDs can be interesting sometimes.
If you want to do a multi platform release, do an exclusive release on the torrents, i.e. throw in some extra unreleased material, or a second mixing/mastering of a track or something. Throwing something in to make the listeners feel appreciated is always good.
Obviously generate some public attention for it, you’re probably only going to attract existing torrent users, but drumming up some sort of conversation around music rights, supporting artists and all that is going to be a good idea. Notably, since you’re the artist putting it up, you have the rights over it, so it’s perfectly legal. If you want to get really funny you can openly license it, so that way people can torrent it without “technically” breaking the law. Though that’s not explicitly required i don’t think. Naturally the most obvious way is to title a song “pirate this” or something lmao. “exercise to the user” as us TMC players would say.
yeah im pretty much out of ideas here lol, hopefully that helped.