nanoUFO@sh.itjust.worksM to

Games@sh.itjust.worksEnglish · 8 months ago

'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

www.pcgamer.com

nanoUFO@sh.itjust.worksM to

Games@sh.itjust.worksEnglish · 8 months ago

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

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ReallyZen@lemmy.ml
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8 months ago
No, that’s PR. Marketing is buying ads, buying reviews, buying people.

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