YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

  • empireOfLove2@lemmy.dbzer0.com
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    6 months ago

    Wait y’all still see ads on YouTube?

    If I can’t block ads on a device, I’m not using YouTube on that particular device.

    • Lucidlethargy@sh.itjust.works
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      6 months ago

      I’m not sure I even own any devices that can’t block YouTube ads. You can do it on anything running android, including Android TV.

      If they ever fight this and win, I’ll simply stop using YouTube altogether.

      • empireOfLove2@lemmy.dbzer0.com
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        6 months ago

        I honestly don’t know. far too many people are just conditioned or browbeaten into just dealing with the cancer of ads that the modern internet is. feels a lot like it’s a bit of a “frog in boiling water” situation where most people don’t even realize how bad it’s gotten over so many years.

    • Cheems@lemmy.world
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      6 months ago

      For real, the ads are freaking insane on there nowadays. I couldn’t handle it.