I see it as trying to combat the dystopia where not only is our data scraped but now every single thing we write, draw or film is fed into an AI that will ultimately be used to create huge amounts of wealth for very few, essentially monetizing our very existence online in a way thats entierly unavoidable and without consent.

In addition its entierly one way, google and others can grab as much of our data as they want while most of us would have an extremely hard time even getting granted a freedom of information request about ourselves, let alone grabbing a similar amount of data about those same corporations.