As someone who aggressively adblocks everything, one of the final places that ads can still reach me is in annoying ad reads within podcasts. Youtube sponsorblock is incredible but it seems no one has yet adapted this for podcasts. Has anyone else managed to find a solution here? As far as i can tell in my googleing, this doesn’t yet exist. Anyone else extremely interested in something that skips/removes sponsor segments from podcasts?

  • 133arc585@lemmy.ml
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    1 year ago

    There seem to be three categories for how podcasts deal with ad spots.

    Some podcasts mark their ads inline by using Chapter Markers. For example, ATP marks its ads by putting them in a new chapter with a name like “Ad: X”. In theory, you could have a player that skips any chapter who’s name begins with "Ad: ", though I don’t know of any existing apps that do that. Unfortunately, the number of podcasts using chapter markers seems to be a small portion of the podcasts I listen to, so this wouldn’t be very useful.

    Another method that could work on some podcasts that don’t use chapter markers is identifying a delineating tone. Using ATP as an example again, every ad spot starts with the same jingle, and ends with the same jingle. In theory, an app could skip the delineated sections. Mind you, this would require work from the user to set up (or it could be crowdsourced): you would have to tell the app what specific sound snippet delineates the ad read. Luckily, many podcasts seem to be structured in this way, with a clear audio cue to delineate ad spots.

    Then, you have really free-form podcasts where the hosts may just say, in everyday speech, something like “time for ads”, and the ads will insert. Sometimes it’s always the same phrase (e.g., the use of the phrase “the money zone” on MBMBAM), but that’s not always the case (e.g., there is seemingly no consistent verbiage in the Aunty Donna Podcast). This category is the most difficult to deal with.

    In summary, I don’t know of any existing apps that enable skipping ads for any of these three categories. Of the three categories, one is very easy to implement, one less easy, and one quite difficult. All potential solutions would require a shared/crowd-sourced database of which category each podcast falls into, at the least.

    • prince of space@lemm.eeOP
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      1 year ago

      To add to this, some podcasts on certain networks dynamically insert ads based on your location, any other data they have on you. so the ads may be different length for different users, further complicating this.

      Definitely a difficult problem still looking for a solution. thanks for your input.

      • 133arc585@lemmy.ml
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        1 year ago

        Dynamic ad length wouldn’t be an issue for chapter markers, or “tone delimited” podcasts (the first two categories). It would only be a problem for the third category, which is already the more difficult of the three.

    • z3rOR0ne@lemmy.ml
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      1 year ago

      Yeah, this is an interesting subject. I’ve thought about how this would be best implemented myself. I love yt-dlp and sponsorblock apis, as the cli yt-dlp has a sponsorblock flag that trims out the sponsored content.

      I’m sure podcasts are a bit more difficult to implement a similar strategy as the sponsored comment advertising model is different and more dynamic than yt, but it sounds like an interesting and challenging side project for anyone technically savvy enough and who also has enough time to do so might be inclined to try.