Emily Hanley says she and other out-of-work copywriters are only the first wave of AI collateral and calls the collapse of her profession the "tip of the AI iceberg."
Because of a related fiasco, two of the largest communications companies in the USA won’t allow Indian subcontractors for design work at all unless directly overseen by one of their American contractors.
And the same thing is happening with AI. Friend of mine who is a programmer has a few side projects for customers. One of them got impatient trying to get him to fix a bug in their software. So instead they tried to use ChatGPT to fix the bug, and it went as well as can be expected.
Having worked with ChatGPT to program code, I’ve seen it literally invent fake modules, declare variables, call up this fake module and then never bother to declare the code for that special module (which supposedly does 99% of what you want it to do). And if you ask it to program the missing module, it simply declares that module and calls up a new magical module that still does 99% of the desired work. It’s and endless loop that goes nowhere lol
And there will be loads of companies who insist on using AI in the future… but not all will - because they’ll learn that like everything, there are limits to it’s capabilities.
I’ve read lots of dull copy written by humans. even if their first draft was good (and it probably wasnt) it still goes through a committee that sterilizes it in the end anyway
Copy done by ai is dull garbage.
Whatever ai is meant to be replacing here has to be garbage to begin with, if ai can replace it.
Remember when big corporations thought they could outsource 100% of customer service to india many years ago? Remember how well that went?
https://www.forbes.com/sites/thomasdichter/2019/03/30/call-centers-return-to-the-u-s-more-companies-get-the-link-between-customer-service-and-profit/
Because of a related fiasco, two of the largest communications companies in the USA won’t allow Indian subcontractors for design work at all unless directly overseen by one of their American contractors.
And the same thing is happening with AI. Friend of mine who is a programmer has a few side projects for customers. One of them got impatient trying to get him to fix a bug in their software. So instead they tried to use ChatGPT to fix the bug, and it went as well as can be expected.
Having worked with ChatGPT to program code, I’ve seen it literally invent fake modules, declare variables, call up this fake module and then never bother to declare the code for that special module (which supposedly does 99% of what you want it to do). And if you ask it to program the missing module, it simply declares that module and calls up a new magical module that still does 99% of the desired work. It’s and endless loop that goes nowhere lol
And there are still loads of call centers staying in India and the Philippines.
And there will be loads of companies who insist on using AI in the future… but not all will - because they’ll learn that like everything, there are limits to it’s capabilities.
Companies fuck up all the time kid
I’ve read lots of dull copy written by humans. even if their first draft was good (and it probably wasnt) it still goes through a committee that sterilizes it in the end anyway
But it’s cheaper than dull garbage written by a human.