Hi All, I am thrilled to announce that Affinity is joining the Canva family. This is a moment of great excitement, anticipation, and profound gratitude for all of you who have been part of our story so far. We know that those of you who’ve put your faith in Affinity, some since we launched our ve...
Sigh… Why…? Why is it too hard? Why is it that in this day and age, we can’t simply have something we pay for and keep with no worries. Once I started owning software, Affinity was my choice. They had a long track record of not selling out, retaining high standards and a fairly priced transaction.
You pay for good software, the company works hard to make the software better, and then sells you a better version that you can upgrade at your own choice. Plain, simple and honest.
Nothing lasts in this day and age.
You used to be something Serif, but now you’re in the big leagues along with Adobe, and against them you’re nothing.
Undramatic PS: Affinity Designer is damn solid, like it more than big A’s Illustrator, shame I’m now afraid of pressing the update button >:(
EDIT:
Speculative decision thoughts
Apparently in 2022 when V2 came out, they made triple of what they expected and that number was something like 10-20 million pounds. Even though it sounds like a lot, it might have not been enough.
After blowing off some steam to think clearly, there is the chance that Affinity might’ve been sinking and hoping for a payday. They have always been a couple steps behind Adobe and . Whenever Adobe makes a new feature they brag about it from the mountains as they got the R&D cash to power those, while Affinity is churning along just polishing their software. This makes it hard to sell at a glance, also FOSS alternatives are getting stronger. So their new user aquisition probably hasn’t been great.
They might have been stuck between a rock and a hard place. On one hand, they’re not free and competing against free software which is just as good if not better. On the other hand while they require payment, Businesses do not mind paying through the nose so long as its “THE BEST” and using alternative NON BEST software introduces unwanted friction.
That 1 billion might’ve really been the offer they couldn’t have refused.