Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off::An executive at Assassin’s Creed maker Ubisoft has said gamers will need to get “comfortable” not owning their games before video game subscriptions truly take off.
These people are like an adversarial neural network being trained to find the most efficient ways to piss of their own customer base.
I think it’s important to note that the entertainment landscape as a whole has been changing, and those changes have mixed with the shitty investor culture that already existed to create a terrible set of incentives that are wildly misaligned with consumer sentiment. I say this because I think that if we want things to change, we need to look at root causes.
The entertainment industry is feeling very threatened. It’s hard to make money. That’s a reality. And all the solutions to the problem are fucked up attempts to find ways to get players to give more money for things they don’t want.
I think we need a better patronage model.
A quality game for a good price that provides hours of entertainment is a good start.
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What’s funny is that they’re not detached from the gaming industry. The average person, if you asked them “Do you think players like live service games?” they’d say, “I don’t know what you’re talking about.”
These people have a lot of really nuanced, heavily informed opinions on the history, present, and future of gaming. They’re just all highly unpopular opinions outside of people who demand to get a check in the mail immediately if not sooner because they just bought a share in a company they know little or nothing about.