• @LetMeEatCake@lemmy.world
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    English
    11 year ago

    The value that chain and fast food restaurants bring isn’t quality. Their value is (1) convenience, and (2) consistency.

    Many people will often prefer to have a known quantity quickly in preference to a highly probably better but uncertain quantity slower. Every Dunkin Donuts has donuts that taste the same as all the other locations. That’s more valuable than people think.

    That’s why those locations are successful.