The “first official Unity user group in the world” has announced that it is dissolving after 13 years because “the trust we used to have in the company has been completely eroded.” The move comes as many developers are saying they will continue to stay away from the company’s products even after last week’s partial rollback of some of the most controversial parts of its fee structure plans.
Companies need to learn that you can rollback policies, but you cannot rollback loss of goodwill.
Too bad modern capitalism is all about short-term profit over long-term anything. Who cares if you burn down the forest as long as you can walk away with the wood, right?
So true!
Was there even any short-term gain this time? Next company to try this will probably give much less notice if legally allowed.
To them there was. They didn’t account for loss of goodwill (or underestimated its damage to them) and all they could see was more $$$. So since they didn’t do the former, they couldn’t fathom the latter would fail to happen.