It’s entirely cash based. Sure, some parts are “non-profit”, but at the root of it, they depend on cash based services that can pull the plug at any time.

It’s also completely controlled, directly or indirectly, by localized political regimes.

I would say that all issues can be traced back to letting people sell stuff on what was designed as a government/educational communications system. We keep on adding patches trying to smother commercially-motivated bad actors who were not an expected part of the original design, but it’s not really much different from playing whack-a-mole.

(I didn’t read the article, but I imagine it’s Yet Another Idea for some kind of patch, and probably not a very good one, because most of them aren’t.)

It’s all on one single protocol you can block and which allows tracking parameters.