A trend on Reddit that sees Londoners giving false restaurant recommendations in order to keep their favorites clear of tourists and social media influencers highlights the inherent flaws of Google Search’s reliance on Reddit and Google’s AI Overview.

Apparently, some London residents are getting fed up with social media influencers whose reviews make long lines of tourists at their favorite restaurants, sometimes just for the likes. Christian Calgie, a reporter for London-based news publication Daily Express, pointed out this trend on X yesterday, noting the boom of Redditors referring people to Angus Steakhouse, a chain restaurant, to combat it.

Again, at this point the Angus Steakhouse hype doesn’t appear to have made it into AI Overview. But it is appearing in Search results. And while this is far from being a dangerous attempt to manipulate search results or AI algorithms, it does highlight the pitfalls of Google results becoming dependent on content generated by users who could very easily have intentions other than providing helpful information. This is also far from the first time that online users, including on platforms outside of Reddit, have publicly declared plans to make inaccurate or misleading posts in an effort to thwart AI scrapers.

  • Snot Flickerman
    link
    fedilink
    English
    arrow-up
    222
    ·
    edit-2
    1 month ago

    lmao, nobody cares when it’s big companies silently manipulating the results like this to the benefit of influencers, but once regular people become enraged enough to poison the data, now it’s something to talk about and totally represents how dystopian everything has gotten!

    And while this is far from being a dangerous attempt to manipulate search results or AI algorithms, it does highlight the pitfalls of Google results becoming dependent on content generated by users who could very easily have intentions other than providing helpful information

    Thanks for joining us in 2009, ArsTechnica. Hang on, I’ll grab my “Three Wolf Moon” t-shirt.

    https://www.theregister.com/2009/04/17/time_top_100_hack/

    Time Magazine’s poll of the 100 most influential people has been hacked by a motley band of online troublemakers who have managed to manipulate the top 21 names so their first letters spell “marblecake, also the game.”

    • Vanth@reddthat.com
      link
      fedilink
      English
      arrow-up
      34
      ·
      1 month ago

      It’s the new WallStreetBets GameStop saga. Fine when big companies manipulate the market, bad when normal people do it on a much smaller scale.

    • schizo@forum.uncomfortable.business
      link
      fedilink
      English
      arrow-up
      25
      ·
      1 month ago

      Also, uh, hasn’t Google been dependent on user generated content since 1998?

      Like how is that remotely news that a search engine indexes other people’s data to, you know, provide search results?

      You could have seeded nonsense into Google any time in the past nearly 3 decades because that’s how all of this works, so how is this shocking other than some Job Creator somewhere made $3 less than they would have otherwise and now it’s a catastrophe that must have new laws made?

      • sbv@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        25
        ·
        1 month ago

        You could have seeded nonsense into Google any time in the past nearly 3 decades because that’s how all of this works

        That’s the SEO arms race. Ad peddlers have been creating sites to bump up their Page Rank, and Google has been adding secret sauce to detect and deprioritize them.

        The difference is that Google over prioritized Reddit pages, trusting Reddit’s updoots. Google now needs to find other signals to determine if a Reddit post is as valuable as the updoots suggest.

  • hex@programming.dev
    link
    fedilink
    English
    arrow-up
    104
    ·
    30 days ago

    Remember on reddit when we used to upvote an image with a completely unrelated word because we thought it’d be funny if the image popped up in a google search?

      • Randelung@lemmy.world
        link
        fedilink
        English
        arrow-up
        12
        ·
        30 days ago

        I’m so sad that the meme deteriorated. The original Hooty McOwlface was more complex, but the hivemind made it stupid. Boaty McBoatface should have been e. g. Horny McBoatface.

      • hex@programming.dev
        link
        fedilink
        English
        arrow-up
        6
        ·
        29 days ago

        Oh yeah. Peak reddit years lol. Before the corporate enshittification.

        Lemmy is good fun though, I definitely appreciate it.

  • VinnyDaCat@lemmy.world
    link
    fedilink
    English
    arrow-up
    29
    ·
    edit-2
    29 days ago

    I’ve heard people are starting to do this on TikTok as well. I think it says more about us a civilization than anything. This is a clear scarcity/enshittification issue. Everyone wants good value and good quality products. Unfortunately a lot of mom/pop shops that produce those products don’t want to expand and if they do end up franchised capitalism’s ever growing desire for increased gains ensures that the franchised products only become worse over time.

    It’s a clear shame to see capitalism pitting people against each other in this fashion.

  • vxx@lemmy.world
    link
    fedilink
    English
    arrow-up
    21
    ·
    1 month ago

    Ten years into the future “Why are all my favourite restaurants closed?”

      • conciselyverbose@sh.itjust.works
        link
        fedilink
        English
        arrow-up
        15
        ·
        1 month ago

        It’s not “gamesmanship”. It’s being a terrible person. Bad reviews can and do make it incredibly difficult for businesses to be successful and there is no excuse for actively sabotaging businesses to keep them to yourself.

        You’re playing games with people’s livelihood and the most likely outcome of a concerted effort to “keep them low profile” is that “chance” that you wreck their business.

        • Snot Flickerman
          link
          fedilink
          English
          arrow-up
          17
          ·
          edit-2
          1 month ago

          So maybe save some of that anger for the giant corporations that pay beaucoup bucks to float their shitty ghost kitchens to the top of search results, using the same gamesmanship. The money they spend has far more influence than individuals do.

          And with all due respect if “success” in being a restaurateur is mostly catering to influencers who care more about how your food looks than tastes and are often wasteful and don’t even eat any of it, all while overworking the restaurant staff to make it happen… Fuck success.

          • wewbull@feddit.uk
            link
            fedilink
            English
            arrow-up
            2
            ·
            29 days ago

            And with all due respect if “success” in being a restaurateur is mostly catering to influencers who care more about how your food looks than tastes and are often wasteful and don’t even eat any of it, all while overworking the restaurant staff to make it happen… Fuck success.

            Makes you wonder if a “Take a selfie with our prop food” menu item that was £2-3 would be a good idea. Deal with influencer crap quickly, still make a bit of money off it, and keep the actual customers who want to eat your food happy.

        • southsamurai@sh.itjust.works
          link
          fedilink
          English
          arrow-up
          17
          ·
          1 month ago

          Unless I misread, the point isn’t leaving bad reviews, it’s making fake good reviews for a chain restaurant.

          The way it’s being done is intended to stymie outsiders from crowding out locals.

          Now, I agree that it is going to make competition harder for the non-chain restaurants the fake reviews are supposed to be isolating from tourist and traveller customers. It’s still a shitty move that hurts the local businesses. But it isn’t the same thing as actively trying to tank them. It’s a quibble about wording though, not a disagreement with your actual point.

          • FarceOfWill@infosec.pub
            link
            fedilink
            English
            arrow-up
            6
            ·
            30 days ago

            If someone sees an Angus steakhouse and actually goes in and buys food they must be blind. It’s the most obvious looking tourist trap of a chain you can imagine.

            It perches itself on corners in busy parts of London next to major tube stations and preys on the dimmest and laziest tourists. It’s genuinely worrying so many people fall for it and go in, reviews or not.

            Recommending it is more of a joke than a serious attempt to convince anyone it’s good.

    • misk@sopuli.xyz
      link
      fedilink
      English
      arrow-up
      12
      ·
      1 month ago

      It’s a perfect example of where we should hate the game rather than the player because those rules are not some uncontrollable force of nature but something that was set up by big tech.

    • tabular@lemmy.world
      link
      fedilink
      English
      arrow-up
      11
      ·
      1 month ago

      Relying on info gathered from the copying of info without asking is also selfish.

      No I don’t think users “agreed to it” because page 165 of 245 of legalese says Reddit owns the posts. If anyone reading does then why not complain about Reddit, not the users.

    • JackFrostNCola@lemmy.world
      link
      fedilink
      English
      arrow-up
      2
      ·
      29 days ago

      Also on amazon this would draw attention to a good product lining up a horde of resellers with slightly mis-spelled names to advertise knockoffs of the product and pay for reviews to boost their listing to the top of the listings