Capitalist Realism is deep fried in organic grass fed raw 🐮 butter.
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“Fukuyama’s thesis that history has climaxed with liberal capitalism may have been widely derided, but it is accepted, even assumed, at the level of the cultural unconscious. It should be remembered, though, that even when Fukuyama advanced it, the idea that history had reached a ‘terminal beach’ was not merely triumphalist. Fukuyama warned that his radiant city would be haunted, but he thought its specters would be Nietzschean rather than Marxian. Some of Nietzsche’s most prescient pages are those in which he describes the ‘oversaturation of an age with history’. ‘It leads an age into a dangerous mood of irony in regard to itself’, he wrote in Untimely Meditations, ‘and subsequently into the even more dangerous mood of cynicism’, in which ‘cosmopolitan fingering’, a detached spectatorialism, replaces engagement and involvement. This is the condition of Nietzsche’s Last Man, who has seen everything, but is decadently enfeebled precisely by this excess of (self) awareness.”
― Mark Fisher, Capitalist Realism: Is There No Alternative?
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I mean corporations are going to corporate… Any actually impactful amount of change would have to come from a government. If they made meat a luxury product, it’d be taxed more and as a result make vegetarian alternatives more attractive.
Individual consumers might make a small dent, but for significant change you need a group to change, whether that be voluntary or not.
Does this group change start with some individuals or is it a spontaneous phenomenon like large flocks of birds starting to migrate to nicer climates?
Tangential question: do hypocrites make for good leaders for social movements?
It starts because the group is incentivised to change.
In my country a few years back everybody was adding solar power to their homes, did they do so because they suddenly liked nature and wanted to contribute by investing in renewables? Some might’ve, but the majority saw it was a good investment… Which was only possible because of government programs cutting the cost. Same with companies changing their entire fleet to electric cars now, don’t know the full picture there, but it also is because compared to fossil fuel cars the government is making electric cars more attractive.
So you do the same for meat, and suddenly alternatives are comparatively better.
It starts because the group is incentivised to change.
What group? Where is this group? How does this group pre-exist?
Before doing anything, it’s important to establish the minimum amount of effort we’re allowed to get away with.
