“The elephant in the room – and the opportunity – is how to solve for the industry-created problem that people don’t like and don’t trust advertising,” said Garcia. “Privacy-enhancing tech doesn’t make creepy and disruptive ads less creepy or disruptive in the eyes of the average user.”

Emphasis mine.

Betting on your reputation that users will trust you to adequately handle an issue that really seems like it’d end up with a conflict of interest seems like a fancier manner of saying you’re risking taking a dump on your reputation.

No way through but forwards now, eh. Not feeling particularly optimistic, but I’m cheering for them all the same. Their concerns and observations about the direction the industry is headed in are valid.

Why does Mozilla need ad dollars? Firefox is open source? If they don’t have a search engine what buisness do they feel thatvthey need this? Ads in Firefox potententially incoming??

If they would just stick with Firefox and nothing else they would be alright but they just keep doing things their userbase won’t like. They keep rissing their own expenses, for what? And wonder why no one uses Firefox. I wonder why.

The android app is about as clunky like Chrome even though it doesn’t need to be. Try other open source browsers like Lighting, which can view most modern sites and are just better made and don’t feel clunky and slugish.

The day they announced vpn services I dropped from Firefox. Because now its going to be more expensive for them. And they did more since then.

Im cautiously curious to see if they can pull it off.

This is the best summary I could come up with:

Analysis Mozilla this week said it has acquired ad metrics firm Anonym, touting the deal as a way to help the online advertising industry support user privacy while delivering effective adverts.

Essentially, Moz has bought an outfit, founded in 2022 by former Meta executives, that among other things helps advertisers and ad networks measure how well online adverts are performing and that they are being seen by the right audiences, in a way that ideally preserves people’s privacy.

As services like Oracle Advertising fall victim to reduced data availability, those aiming to reinvent the ad market in a more legally compliant form have grown fond of the phrase “privacy-preserving.”

Asked whether Mozilla has any concerns that its user base, many ardent ad-blockers among them, will oppose Anonym, a spokesperson for the Firefox house told The Register advertising as a business model is what allows the internet to be free and open to everyone, though there’s still room for improvement.

In that way, it provides a compelling competitive vision to those proposed by the dominant ad platforms today, where data is consolidated behind their already high garden walls and advertisers and consumers are asked to trust them that they are protecting privacy."

Garcia said that given Mozilla’s work to advance tracking protection and the positions they’ve taken about the need for regulatory interventions that limit first-party data sharing to promote competition, there’s reason to be optimistic about the Anonym deal.

The original article contains 933 words, the summary contains 239 words. Saved 74%. I’m a bot and I’m open source!