• spaduf@slrpnk.net
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    5 months ago

    Let’s be honest. They certainly plan to, but first they’re gonna see if saying “Apple Intelligence” a bunch is going to convince people they actually did something innovative.

  • ArtVandelay@lemmy.world
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    5 months ago

    They’re trying to make people associate the term “AI” with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it’s assumed that they mean apple intelligence.

    • Quicky@lemmy.world
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      5 months ago

      This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.

  • db2@lemmy.world
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    5 months ago

    Because they can’t patent it and troll everyone else for money.

      • ThirdWorldOrder@lemm.ee
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        5 months ago

        Samsung Lawsuits: Apple’s series of lawsuits against Samsung over alleged patent infringements related to smartphone and tablet designs and functionalities have been seen by some as overly aggressive. These lawsuits have led to significant financial penalties for Samsung and have been viewed as attempts to stifle competition rather than protect genuine innovations.

        App Store Patents: Apple has been known to enforce its patents related to the App Store, targeting other companies that have tried to create similar platforms. This has sometimes been criticized as an attempt to maintain a monopoly over app distribution for iOS devices.

        HTC Lawsuit: In 2010, Apple filed a lawsuit against HTC for allegedly infringing on 20 Apple patents related to the iPhone’s user interface and underlying architecture. Some viewed this as an aggressive move to slow down the growth of Android devices.

        Patent Assertions Against Smaller Companies: There have been instances where Apple has asserted its patents against smaller companies or startups. Critics argue that these actions can stifle innovation and competition, as smaller companies often lack the resources to fight prolonged legal battles against a giant like Apple.

        • db2@lemmy.world
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          5 months ago

          App Store Patents

          “Apple denies that, based on their common meaning, the words ‘app store’ together denote a store for apps”

          Actual quote from a legal filing by Apple in 2011. It’s about copyright but the effect and intent is the same. They wanted Amazon to not use the term “app store”.

        • tyler@programming.dev
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          5 months ago

          Did you generate this with chat gpt? And that’s not being a patent troll. A patent troll is specifically a company that buys up patents, that they do not intend to use and never do, and then sue for them. E.g. a company that does nothing, produces no value, and simply takes others to court for what they own.

          • ThirdWorldOrder@lemm.ee
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            5 months ago

            Yeah it was generated, and you are right. I’m not sure how to format stuff to show it’s AI generated so I just use the quotes.

    • themurphy@lemmy.ml
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      5 months ago

      It’s the whole point. They’ll try to take over the AI brand by doing this.

      "So what does AI actually stand for? "

      “It stands for Apple Intelligence, of course!”

      “Wow, Apple really is everywhere, they are so good and competent.”

      This will happen too often.

      • Chadus_Maximus@lemm.ee
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        5 months ago

        The worst part about this is us calling it “Apple intelligence” ironically will make idiots believe that to be correct.

        • themurphy@lemmy.ml
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          5 months ago

          It does, because now it’s their own thing.

          So instead of having what everyone else is having, they have their own and also hijack theirs, because Apple put the company name in it.

  • MehBlah@lemmy.world
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    5 months ago

    Of course not. They didn’t think of it but they name their shit so it abbreviates to it. What a bunch of pretentious assholes.