• Baggie@lemmy.zip
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      4 months ago

      God I hope so, but the next thing will likely be even more stupid than this, NFTs and crypto.

  • dogslayeggs@lemmy.world
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    4 months ago

    I didn’t know there were that many PC gamers out there. /s

    Seriously, though, the pivot from making video cards to investing in AI and crypto is kinda genius. The crypto thing mostly fell into their laps, but they leaned in. The AI thing, though, I’m not sure how they decided to focus on that or who first pitched the idea to the board; but that was business genius.

    • dkc@lemmy.world
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      4 months ago

      To your point, when you look at both crypto and AI I see a common theme. They both need a lot of computation, call it super computing. Nvidia makes products that provide a lot of compute. Until Nvidia’s competitors catch up I think they’ll do fine as more applications that require a lot of computation are found.

      Basically, I think of Nvidia as a super computer company. When I think of them this way their position makes more sense.

      • Aceticon@lemmy.world
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        4 months ago

        Also those thing are highly parallelizable and mainly deal with vector and matrix data, so the same “lots of really simple but fast processing units optimized for vectors and matrix operations working in parallel” that works fine for modern 3D Graphics (for example, each point on a frame image to display on the screen can be calculated in parallel with all the other points - in what’s called a fragment shader - and most 3D data is made of 3D vectors whilst the transforms are 3x3 Matrices) turns out to also work fine for things like neural networks were the neurons in each layer are quite simple and can all be processed in parallel (if the architecture of that wasn’t layered, GPUs would be far less effective for it).

        To a large extent Nvidia got lucky that the stuff that became fashionable now works by doing lots of simple and highly paralellizeable computations, since otherwise it would’ve been the makers of CPUs that gained from the rise of said computing power demanding tech.

    • kromem@lemmy.world
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      4 months ago

      They were doing that for years before it became popular. The same tech for video graphics just so happened to be useful for AI and big data, and they doubled down on supporting enterprise and research efforts in that when it was a tiny field before their competitors did, and continued to specialize as it grew.

      Supporting niche uses of your product can sometimes pay off if that niche hits the lottery.

      • webghost0101@sopuli.xyz
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        4 months ago

        Hardware made for heavy computing being good at stuff like this isn’t all that schokking though. The biggest gamble is if new technology will take off at all. Nvidia, just like google has the capital to diversify, bet on all the horses at once to drop the losers later.

    • chrash0@lemmy.world
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      4 months ago

      same as with crypto. the software community started using GPUs for deep learning, and they were just meeting that demand

    • RecallMadness@lemmy.nz
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      4 months ago

      They were first to market with a decent GPGPU toolkit (CUDA) which built them a pretty sizeable userbase.

      Then when competitors caught up, they made it as hard as possible to transition away from their ecosystem.

      Like Apple, but worse.

      I guess they learned from their Gaming heyday that not controlling the abstraction layer (eg OpenGL, DirectX, etc) means they can’t do lock in.

    • slacktoid@lemmy.ml
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      4 months ago

      To their credit they’ve been pushing GPGPUs for a while. They did position themselves well for accelerators. Doesn’t mean they don’t suck.

    • swayevenly@lemm.ee
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      4 months ago

      DLSS was a necessity to make gains at speeds their hardware could not keep up with.

  • zewm@lemmy.world
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    4 months ago

    All that value and they still can’t get their video cards to work worth a shit in Linux.

    • DaPorkchop_@lemmy.ml
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      4 months ago

      Why does everyone always complain about Nvidia support on Linux? I’ve been using Nvidia GPUs on Ubuntu and Debian for years and it has never required any more effort than ‘sudo apt install nvidia-driver’.

      • zewm@lemmy.world
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        4 months ago

        It’s not difficult to install the drivers. I recently had to swap out my 3090 for an AMD card because Wayland just crashes and works poorly with Nvidia.

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        4 months ago

        In my experience newer kernels and Wayland + nvidia is a huge mess.

        I switched to AMD and have had 0 downtime, all the cool features nvidia touts, and fully working Wayland with no effort at all.

    • dev_null@lemmy.ml
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      4 months ago

      I’ve been using Nvidia cards on Linux for many years and never had issues. I did have issues with the laptop cards (Optimus switching), but on the desktop it was always flawless for me.

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        4 months ago

        I mean, they work. But the drivers aren’t as feature complete as AMD or intel. Wayland support was a strict no until very recently and gamescope support is still very hit n miss and they are less stable than their competition. They’re completely useable though. My 1650 runs well, most of the time.

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          4 months ago

          When I was in the market for a new card 2 years ago I looked into AMD, but learned that they don’t work as well as Nvidia for GPU passthrough to VMs, which I need to work. I’d love to switch because Nvidia is a shit company, but AMD GPU’s just don’t work for my use case.

          I’m curious though because I don’t know what I’m missing. What are the features in AMD drivers that make it more complete?

          • accideath@lemmy.world
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            4 months ago

            As I said, AMD works much better with wayland and gamescope, thus has, for example, HDR and VRR support. Besides that, their Linux drivers are open source and more stable.

            But to my knowledge, AMD GPUs pass through just fine to VMs? What was your problem with them?

            • dev_null@lemmy.ml
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              4 months ago

              Do many distros use Wayland now? I use Kubuntu and it doesn’t, so that probably explains why I never ran into any issue with that. Gamescope looks like some Wayland tool too from what I see. I don’t have an HDR monitor either. Looks like good stuff, that I just never needed so never noticed it not working.

              But to my knowledge, AMD GPUs pass through just fine to VMs? What was your problem with them?

              I asked on the VFIO subreddit back then and was told AMD cards have a bug where you have to restart the PC to switch between host and VM (which makes it no better than dualbooting since you have to restart anyway), this was not the case on Nvidia.

              So now that Nvidia has open source drivers and works on Wayland, what’s the difference? Just gamescope?

      • zewm@lemmy.world
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        4 months ago

        I guess you aren’t using Wayland. It’s abysmal with Wayland. Especially electron apps. They just flicker and crash.

          • lud@lemm.ee
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            4 months ago

            Pretty sure Wayland is installed by default and maybe even enabled by default on new installs.

            On the login screen there should be a button to switch between x11 and Wayland.

            • dev_null@lemmy.ml
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              4 months ago

              Oh yeah there is a button to switch on the login screen, but X11 is the default and I never saw a reason to switch the default.

              • lud@lemm.ee
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                4 months ago

                Personally, I wouldn’t say “it doesn’t use Wayland” when it absolutely can with a single mouse click and it works great.

    • Victor@lemmy.world
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      4 months ago

      I’m using a 2080 Super since 2020 and it’s been mostly gravy. Granted, I’ve not been using anything Wayland-related. But I’m gaming on Steam and shit and it works wonderfully. Better performance than on Windows. Though there is some slight audio delay. A few milliseconds over Windows.

      I’ve been looking to switch to Hyprland but it was a bit glitchy with gaming and screen sharing sometimes so I’m holding off on that until I jump over to the AMD ship. It’ll be sweet.

  • frezik@midwest.social
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    4 months ago

    Last year’s Nvidia keynote at Computex had Jensen trying to get the audience to have an awkward, AI-generated sing along. The market thought this was great and sent the market cap over $1T.

    For this year’s keynote, Jensen wandered the stage like he was looking for his cat while rambling about language models. The market thinks this is great and sent the market cap over $3T.

    For the second biggest company on Earth, he is a shockingly bad speaker, and completely ill prepared. For some reason, the market loves this guy.

    • Flying Squid@lemmy.world
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      4 months ago

      Is it that the market loves him or is it that a CEO’s keynote isn’t really that big a deal and is mostly an ego-stroking event?

      Because I’m guessing what the market actually loves is the new products that are announced.

        • bitwolf@lemmy.one
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          4 months ago

          For consumers. They’re pushing put giant power hungry gpus for data centers to power LLM.

          Most of the valuation is likely consumers hyping the bull run, and speculation about just how much b2b revenue they will get.

          • frezik@midwest.social
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            4 months ago

            They didn’t though. Blackwell was announced before this, and there isn’t any real specifics besides showing some prototypes. There’s some software stuff about improving Pandas and pregenerated LLMs. That’s about it.

          • jj4211@lemmy.world
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            4 months ago

            This weekend I proposed to my girlfriend, here’s what it taught me about B2B sales…

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    4 months ago

    The real game now is how long will it last before the hype and with the the floor falls out of “AI” and a good chunk of their stock gains with it.

    • bamboo@lemm.ee
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      4 months ago

      I don’t think generative AI is going anywhere anytime soon. The hype will eventually die down, but it’s already proved its usefulness in many tasks.

    • Damage@feddit.it
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      4 months ago

      Well, they also make good silicon that is apparently useful for different things, that may not change… If it’s good for the next fad as well, they’ll just stay on top.

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    4 months ago

    I wonder why AMD stock hasn’t really gone significantly up (500% vs over Nvidia’s 3000% in last 5Y). They make GPUs too

    • GoodEye8@lemm.ee
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      4 months ago

      Because of a lot of things. From graphics side RTX and DLSS left AMD catching up (even if RTX isn’t really that big of a deal now), then there was Nvidia cards being better at crypto mining and now it’s Nvidia cards being better at AI computation + Nvidia pivoting into AI hardware space…

      If you want to boil it down to the undeniable, it’s that Nvidia is just better at marketing. Everyone knows what Nvidia is doing. What is AMD doing? Besides playing catch-up to Nvidia.

    • lorty@lemmy.ml
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      4 months ago

      This is all AI hyoe, which Nvidia is sadly much ahead of their competitors.

      • guacupado@lemmy.world
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        4 months ago

        Problem is, that’s why they’re jacking up their price and pumping GPUs so quickly a good chunk of them are DOA and their customer service sucks too. No one likes dealing Nvidia on any level which is why everyone is making their own asics to get away from having to buy Nvidia gpus.

  • MystikIncarnate@lemmy.ca
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    4 months ago

    I feel like the executives are all in this “AI” echo chamber. Like, most people grossly misunderstand what AI is, what it does and what it cannot do, with current tech… And all the execs are sitting around in a circle jerk making up solutions using AI, for which there is no problem to solve.

    Don’t get me wrong, some companies are doing cool shit with it. Not necessarily practical shit, but cool nonetheless, other companies just seem to be drinking the AI Kool aid and throwing it at fucking everything for no goddamned reason just to get in on the hype. Investors are close behind, trying to ride the coattails of their “success” to riches, and it’s all just a self-reaffirming system with no basis in reality.

    Nvidia is the one profiting here, all this AI smoke and mirrors needs something for it to run on top of, they’re selling the physical tools to make it go. Whether it goes somewhere useful or drives off a goddamned cliff, doesn’t matter to Nvidia in the slightest. They made their money. Get wrecked.