I think it’s simply a question of what are Google’s interests. Users doesn’t pay anything to Google for the service, so that’s not where Google’s interests are. Advertisers pay Google, so that’s where Google’s interests are. Google has no interests to make the search better for users, they want to make it better for advertisers.
If other services like kagi can offer better results they should be able as well, right?
I think it’s simply a question of what are Google’s interests. Users doesn’t pay anything to Google for the service, so that’s not where Google’s interests are. Advertisers pay Google, so that’s where Google’s interests are. Google has no interests to make the search better for users, they want to make it better for advertisers.