It’s worth remembering that this guy says anything that’s in the current trend because just saying those things helps share prices. Then nothing comes of it.
FF16 wasn’t stuffed full of nfts or crypto or even microtransactions even though the president makes comments about this stuff.
These words aren’t for you, it’s for the market.
So will every single tech Director-VP-CxO; then in 5 years everyone will say “AI” in the same tone of voice they say “Blockchain”
If AI can’t find its market (which for all the hype it hasn’t thus far), then yes. Alternatively AI finds its market and it just becomes a norm that’s expected so no one will mention it at all
if AI can’t find its market (which for all the hype it hasn’t thus far)
AIs market is every market, which is why it seems like AI isn’t “doing much.” The primary benefit of AI in its current form is finding and driving efficiencies.
It’s much more like the internet in the early 90s than it is the block chain. AI hasn’t had its “dot com bubble” begin yet, because right now it’s all targeted services.
AIs market is every market
no, it’s every market when it’s actually a part of those markets, delivering value and funding itself. It is not doing that today. It may do that tomorrow, but not today.
Today AI is in the investor-funded, throw everything against the wall stage. the hope is that something will stick and become what drives that industry in the future. It hasn’t found that yet. AI could vanish tomorrow and no one would notice.
It is not doing that today.
It is absolutely doing that today. From medicine to fucking call center QA.
That you don’t know about it is further evidence of my claim - AI is currently being leveraged within existing toolsets that you also do not know about.
One Verint system can do the jobs of multiple QA professionals while also handling WFM tasks that previously required 1-3 more jobs, all of which are innately high-paying due to being so specialized.
I use Synthesia every day to make training content (well, my intern does, but still). This content would take a minimum of 4 people to produce without the existing software. I know because we considered building that team and went with Synthesia instead. These aren’t plugs either - there are competitors to both of the above that are continuing to push features forward.
AI is absolutely paying for itself.
I doubt it. AI is actually useful for games. I’d love a Skyrim where there were infinite unique npcs who don’t repeat dialog on a loop.
In that specific context - of generating idle chit chat, sure. But is it ever going to be capable of generating the crucifixion quest from CP77, or Guild quests from Skyrim or the Festers Blue Star Bottlecaps from FONV?
or is it going to be more A New Settlement Needs Your Help from FO4, or Dunk the Shape / Kill X Enemy Ys from Destiny 2? which, yknow, we already have.
Generating idle text does not a great game make. Especially when you could just write it better.
And that’s not to mention the impact on the VO actor - who is unlikely to want to sell the IP to their voice
Will it ever be capable of that? Most certainly yes.
But we won’t ever get there if nobody does the first step.
I am actually working on something for the quest generation problem. It is still in the experimental phases, so who knows if it will bear fruit, but don’t sell the concept short.
I remain politely skeptical. I’m not the least technical person- but also not a dev - but this AI has to create multiple NPCs that say sensical things, in a narrative form, in a reachable location, in a playable architecture and geography, using themed assets, realistic and not over-/under- powered rewards… draw, plot and arrange said assets, actors, cues, generate speech-to-text and assign the correct asset to the correct cue/trigger — all of which seem to me to be beyond the reach of AI/ML models at the current point in time, or else subject to multi-hour loading and generation times.
Then there’s the issue of if you’re generating assets for the engine, and it needs a filesystem to store those assets, is it not incredibly easy to create massive security holes? An attacker looks at the program, see it generates and FBX or OBJ and can use that as a security hole to inject malicious code.
Also, doesn’t engines like Unity, Godot, need to compile these assets and process them? It’s beyond my technical knowledge but you can’t edit game assets on the fly, right? Like I can’t just open up MYGUN.TEXTURE and paint it blue and now I have a blue gun without closing the game, right? How do you work around that?
You can change assets on the fly, yeah. Usually with stuff like making a gun blue you’d just load another texture and apply it to the material. It really depends on what the game is designed to do. For example a game where all the lighting is baked would have issues if certain parts of the level were changed in real time because you’d need to rebake the lighting (or add some dynamic lights specifically for certain objects)
Stuff like creating a quest in real time to the extent of hand crafted quests doesn’t sound like it’s quite there yet but there doesn’t seem to be a technical limitation there other than what AI can do and how to refine it to do that in an interesting way. You never know but it still feels a bit early considering how little has been done so far.
other than what AI can do
Not to belabor the point here, but in a discussion of “can AI do this” [now/soon] - saying “if AI could do this… then it could do this - but it cant - but it might” doesn’t seem to really counter my point that the next 5 years being full of empty promises about the potential (but not actualization) of AI.
On your first point, no, an individual AI is not, and never will be, capable of doing all of those things. What is will be is an analog to how the human brain works. You don’t see, hear, move, and process the words of a conversation you have while walking down the street with a friend using the same pieces of the brain. The occipital lobe, auditory and locomotive sections of the somatosensory cortex, and language center of the prefrontal lobe handle the parts independently of each other, then the information is brought together and presented to your conscious mind. An AI-driven questing system would have multiple specialized AIs that worked together to generate it. So a model which analyzes the current state of the player to determine valid reward thresholds and quest objective difficulties, another one which maps the current world lore to make sure that the quest fits into the world state, another which fills in all of the dialog based on NPC background variables, then a final AI which is trained to look at the outputs of the others to resolve conflicts. Finally, an AI voice synthesis can round out the experience for players. All of those can run in parallel and can use quite a few metrics from player interaction as feedback for refining the training.
To your second point, most of the aspects of a quest are rather small and can be stored in memory. The rewards can get interesting. If they are a world object, procedural modeling can go a long way to making it so asset generation is not necessary. If it is perks or traits of some variety, this could be something generational which uses keyword detailing to create the parameters for the trait. Generation and storage of details and items are not really much of an issue.
As for the engine questions, all of them can process geometry, textures, and text from memory or new files on disk. If something needs to be compiled, then it can be compiled on the fly. Again, individual assets are pretty lightweight and would not require a lot of processessing.
Another speed-up would be to pregenerate details of the quests rather than attempting to do it all using a just-in-time implementation. The game could generate the parameters for the world for NPC’s in town when you load in, starting with the ones closest to the player position and progressively iterating over them in the direction of travel. All you need to do is have details ready for the “chat bot” portion of the interaction by the time the player is capable of reaching any given NPC. These are the boundaries of what is possible so not as heavy as generating the whole thing. Then the rest can be filled in while the player talks with them.
The biggest issue I see is continuity error hardening. Making sure that all of the NPC’s worlds are consistent with each other and nobody makes changes that break the world for other NPC’s. That is specifically what I am trying to work on.
I’ve been hearing promises of the human brain being replicated by a PC since the 1980s, so again, politely, I consider that hyperbole/marketing gumpf until we see a working model.
I don’t particularly care if “AI” means a single model, multiple models, or multiple models banded together to appear as a single model or vice versa.
I didn’t realize you can just chop and change models on the fly, but taking those and similar issues as read (or at least probably solvable with modern day tech) — that leaves us with your multiple-AIs with specific functions.
Now I’m not saying it’s theoretically impossible, but i am asking: will you have a working prototype that can be run on a consumer home pc in the next 5 years? Or, are you, as I am very keenly aware of, simply doing what I stated in my first post: being a tech start up promising eventual, incremental process as product features?
Because my experience is, to generate a flat image from a model takes at least 20 seconds, not to mention 3D models with collision, mesh, animations etc. And 20 seconds is considered a long loading screen by modern standards. Gamers expect entire cities/planets to load in their game in under a minute.
Are we even close to generating even an untextured room with a single untextured T-pose NPC with no cues, triggers or animations from AI? Or, would it simply be using a language model to obfuscate the current and standard process for generating those assets to the user, when actually it’s just loading them from RNG.
I’m actually in the process of trying to get this setup to try myself. Wish me luck!
There are already mods that add voices to mod-scripted lines for Skyrim and Fallout 4. As well as a joke mod where the author took all of the recorded voice lines for Deep Rock Galactic(DRG), ran them through AI translators 40 times, then had an AI record the end result using the intonation and inflection of the characters in DRG.
However, the quotes from MS in the article provide an insight into their plans.
- Replace all localization teams.
- Replace all QA teams with AI that just run the level infinitely.
Interestingly, both of those show a fundamental lack of understanding of what a LLM can do. Yes it can do basic translation, but it fails on context in translations. E.g:
The French translation “you are a fool” can be “tu es un imbecile” but can also be “vous etes un imbecile” depending on the relationship context of the people talking.And asking AI to replace QA entirely… oof, I guess I know to avoid MS games at launch from now on. Will be a lot of bugs.
Guy’s gotta stay in $2000 dress shirts somehow.
They did try that Symbiogenesis NFT bulshit. Now I’m not even sure if anything came out of it. Apparently it was supposed to be released this December but I didn’t hear a single thing about it.
These words are also for the hopes that someone will buy this company and put them out of their misery. If FF7R 2 fails in the marketplace, they’re doomed.
Welp, it’s officially a hype bubble like cryptocurrency/NFTs.
Which is also what the last CEO of Square Enix rode on. This is either investor appeasement or indeed improvement of quality with these tools or, and far more likely both buzzwords and producing crap to cut costs.
Unfortunately AI’s impact is real. This isn’t a hype thing; this is a people losing their jobs thing
I mean, it is and it isn’t. On one hand, yes people will probably lose their jobs with these tools supposed to filled the gaps.
But that doesn’t mean the AI tools are actually anywhere near as competent as a human, and it will result in watered-down, anodyne, and to be more blunt, just boring art and writing.
Corporate will use the tools because they’re “good enough,” but we all know they’re really not good enough. They’re just one more way to cut costs at the expense of user experience and employee workload (the employees that are left being expected to do more work).
Bingo. AI is shockingly good at building simple things, helping with direct questions about items. It cannot replace humans in its current state.
At this point it’s CEO bluster just like the blockchain, where the suits are talking about technology like they personally handcrafted it while the actual engineers are sitting in the back of the room thinking “uh, there’s no way it can do that”.
I think we’re going to see a couple hilarious cycles of some shit thinks they can replace humans with AI, fail spectacularly, and then quietly go back.
I honestly don’t think they’ll even quietly go back. It’s clear “customer service” is becoming something that isn’t considered a return on value, so they’re shutting them down all over. Customer service will be the number one thing replaced with AI and they won’t go back on that.
Customer service for the last 20-30 years has absolutely been nothing but a shield for corporations to hide behind while screwing their customers. Low paid phone jockeys have to deal with people furious at being fucked over by conglomerates like Comcast. There is no way to contact anyone further up the chain, and that is deeply purposeful.
They record all the phone calls, but they refuse to learn anything that benefits the customer from them. All they do is deploy psychological tricks to try to get the customer to be happy while not actually rectifying the problem. It’s always a purposeful half-measure that has been deeply researched to calm people down and accept the big unlubed dildo in their ass like they should.
So yeah, the “customer service voice” will be long gone to be replaced with increasing shitty “customer service AI” with no human to talk to, and if you get lost in the shuffle and put in a digital black hole, well, “go fuck yourself” is clearly what they’ll be telling you. They already pretty much do this (especially Google) but it will become increasingly pronounced and difficult.
Clawing back anything that corporations have stolen from you will increasingly become an exercise in total futility as you’re stuck in an endless AI loop that refuses to give you options that actually address your issue.
Tell this to artists losing work because AI can generate professional looking work in seconds for free.
You do realize it isn’t staying the same, right?
There is no status quo with AI.
It’s within literal months that leaps are occurring that defy most expert expectations and predictions.
While yes, creative writing is not part of the target of where models are improving right now (and there are IMO clear mistakes being made with foundational models contributing to that poor performance), we’re probably less than one dev cycle from the best AI outperforming an above average video game writer with institutional integration of the models.
And really, people thinking this is going to put writers out of business are missing the true value add for publishers.
You’ll see the same amount of writers as before. What will change is the amount of writing.
Being able to have a core writing team do the normal work they do of writing out main and side quests and then feeding all that writing into a model spitting out side NPC dialogue fitting in with the events taking place allows developers to make their world come alive in ways previously only accessible to the largest budgets in the industry like RDR2.
This also allows games that are successful to transition into more of a live service product without needing to have a massive audience.
For most live service games, you need as many people as possible playing to justify dedicating resources to continued development, or you need a subscription fee. But niche products with a dedicated fan base which aren’t overly popular are too small to justify continuous content development.
With AI that equation changes. More games have the opportunity to keep players engaged longer for continuing adventures when a smaller team can use generative systems to flesh out the product.
Everyone praises No Man’s Sky for their continued development with a team of about a dozen putting more and more content out, but the other side of the coin is that they can only successfully deliver updates that feel weighty because they are leveraging procgen to extend their efforts.
Imagine the next version of FF online where not only is there a core main story everyone experiences, but there are also individualized stories woven into it that are shaped around your interactions. Where every NPC can be spoken to and any one of them might lead to your next individualized adventure. A world that feels at once epic and shared with millions of other players while also personal and unique just for you.
Even if the individual writing wasn’t as planned out as world event scenario writing from lead writers, I’d sure as hell prefer to spend $16/mo on a world with little repetition and endless adventures than a world that only has a hundred hours of story every year and is mostly running the same things over and over in between waiting for small bursts of content updates.
AI makes perfect sense for any live service provider, and Square Enix has one of the most successful live service products to date. Of course they are going to be investing into it as it rapidly improves.
It absolutely is. Although, putting aside the obvious ethical debates, I will say that least AI has some practical uses. Crypto-currency and NFTs felt a lot like a solution looking for a problem, and while that can be true of some implementations of AI, there are a lot of valid uses for it.
But yeah, companies rushing to use AI like this, and making statements like this, just screams that they’re trying to persuade investors they’re “ahead of the curve”, and is absolutely indicative of a hype bubble. If it wasn’t a hype bubble, they’d either be quietly exploring it externally and not putting out statements like this, or they’re be putting out statements excitedly talking specifics about their novel and clever implementations of AI.
I know the Square from my childhood is long dead, but it would be nice if they could stop desecrating it’s corpse.
I wish they’d aggressively apply it to replacing middle-top management. The jobs that don’t add anything except a lot of money being siphoned off, anyways.
I welcome our robot middle-lords.
AI is such an annoying buzzword at this point. “oh have you heard of AI? We need AI!” Say every industry, and probably even the dairy industry.
We have had costumers REQUIRING that we have AI in our projects in order to sign… With no additional explanation. Sure, here you have a irrelevant kmeans clustering of your SKUs, 100K please.
In all fairness, those customers that knew what they were taking about were great. We did really cool stuff, they just need to understand what they want to answer and be able to provide the data.
Yes, my boss came to me and said exactly this “we need AI in our product” and I asked “what do we want to do with AI?” I’m still waiting for a definitive answer, in the meantime I’m supposed to do the technical concept without even knowing what our goal is lol.
But why not? If an industry isn’t already fully automated, AI can be considered no?
The ‘why not’ is not from the perspective of the industry - it’s from the perspective of the customer. Can you automate several tasks by using AI during game development? Sure. Will it translate into a better price or a better experience for the end-user? Let’s see.
Let’s say you give AI the unimportant tasks. You manage to reduce a lot of waste and maybe optimize your workflows. You improve efficiency. Maybe you can make more games in a shorter time span. Will you be willing to sell the games for less than the standard $60? I find this unlikely. This impacts me as a consumer - why don’t I see a reduction in cost, if it now costs less? Why am I still paying the same price for something that your improved tools can make at a fraction of the cost? Didn’t my previous purchases already give you enough money to invest in AI? Where is my benefit?
Let’s say you give AI the big tasks - you make it write story, generate graphics or code. But AI’s current level doesn’t allow for originality, or even cohesive thought. You’ll be churning out garbage until your AI is actual intelligence. This again impacts me as a consumer - why am I sponsoring your experiments with my money? Why am I paying the same for garbage as I would for quality content? Will you share your end-game profit with me? If I buy your first games to support your endeavor, do I get the next versions for free? No. I don’t. I’m just wasting money on inferior products, and when they become superior - I will reap no benefits.
So - sure, let the companies throw themselves at this. But I’m not investing my own cash in their research.
Let’s say you give AI the unimportant tasks. You manage to reduce a lot of waste and maybe optimize your workflows. You improve efficiency.
Not to mention that this “efficiency” comes with the consequence of employing less people and therefore training less game developers that could move on to make better games of their own.
Just like companies aggressively used NFTs and we know how well that worked out.
This is actually what I look forward to most in gaming in the next decade or two. The implementation of AI that can be assigned goals and motivations instead of scripted to every detail. Characters in games with whom we as players can have believable conversations that the devs didn’t have to think of beforehand. If they can integrate LLM type AI into games successfully, it’ll be a total game changer in terms of being able to accommodate player choice and freedom.
This is something I used to be excited for but I only have been losing interest the more I hear about AI. What are the chances this will lead to moving character arcs or profound messages? The way LLMs are today, the best we can hope for is Radiant Quests Plus. Not sure a game driven by AIs rambling semi-coherently forever will be more entertaining than something written by humans with a clear vision.
AI used to not even be able to do that a year or so ago, give it time and it’ll get there.
There are some fundamental obstacles to that. I don’t want, for instance, that a game AI does that which I tell it to do. I want to be surprised and presented with situations I haven’t considered. However, LLMs replicate language and symbol patterns according to how they are trained. Their tendency is to be cliche, because cliche is the most expected outcome of any narrative situation.
There is also the matter that ultimately LLMs do not have a real understanding and opinions about the world and themes. They can give us description of trees, diffusion models can get us a picture of a tree, but they don’t know what a tree is. They don’t have the experiential and emotional ability to make their own mind of what a tree is and represents, they can only use and remix our words. For them to say something unique about trees, they are basically randomly trying stuff until something sticks, without no real basis of their own. We do not have true generalized AI to have this level of understanding and introspection.
I suppose that sufficiently advanced and thorough modelling might give them the appearance of these qualities… but at that point, why not just have the developers write these worlds and characters? Sure that content is much more limited than the potentially infinite LLM responses, but as you wring eternal content from an LLM, most likely you are going to end up leaving the scope of any parameters back into cliches and nonsense.
To be fair though, that depends on the type of game we are talking about. I doubt that a LLM’s driven Baldur’s Gate would be anywhere as good as the real thing by a long margin. But I suppose it could work for a game like Animal Crossing, where we don’t mind the little characters constantly rambling catchphrases and nonsense.
I mostly agree but I think that, in some cases, cliche is exactly what we need. AI could be used for the background dialogue generic NPCs have in open world games if used well.
Overall I think AI is nowhere near advanced enough to be used at a large scale in gaming but it’ll probably get there in 5 to 10 years if it continues advancing at this rate.
The main issue I see with it is that you need special hardware to run neural networks in a native environment and personal PCs don’t have that so you are stuck with always-online, machine learning or pre-processed data.
I wonder if they’ll spend as much time defining what an LLM shouldn’t be talking about/doing as they would defining what a non-LLM should be talking about/doing.
i dont quite think that that is what they meant here.
the article was talking about productivity a lot,
and the current ai hype is centered arround generative ai.i think what they where talking about here,
is using ai to speed up stuff like moddeding and terrain generation.stuff similar to the second half of this presentation ( starting arround 3:30)
Unfortunately Ubisoft is ahead of the curve and is using AI to handle “barks” in its writing process to accomplish this. It’s not going very well.
This smells like investor-baiting. Studios don’t really need to announce that they’re going “aggressive” in using a certain tool.
Didnt he also say square was going to aggressively get into NFTs until the overwhelming negative response cockslapped the fuck out of him?
I swear, Its getting to the point where I miss SquareSoft and Enix as individual companies, and the SNES as an era for RPGs.
Hmm do y’all still believe the video game industry needed to make cuts and fire workers to the degree they did this year because of overshooting growth with covid? Yes I am sure it is part of it but why is nobody talking about the AI elephant in the room. The video game industry is in the midst of trying to strong arm workers into accepting a fundamental reduction in their quality of life because they can use the threat of replacing workers with AI. It doesn’t matter if it actually works to replace workers with AI, it only matters that it appears fairly plausible for it to pay off for massive companies trying to extract every bit of profit from video games they can.
Honestly for open world RPGs I can see AI used for making the world feel more alive and creating side quests on the fly. But it really needs to be done right.
That’s still not really AI, it’s just procedural generation wrapped in a new buzz word.
inb4 the AI starts pulling its hair out because a middle school girl with no gaming experience dummies her way into being the most powerful player in the game.
Bofuri?
I rwas this as them saying they’ll be cutting jobs left and right using an AI based solution to keep more profits for the top instead of making game characters smarter
Where did you get the sense SE is like that? Or their new CEO operates that way?
Ha ha ha this dumb chord.
“In the short term, our goal will be to enhance our development productivity”
Translation: We are gonna fire so many expensive developers, designers and artists!
