While Take-Two is riding high on their announcement that a GTA 6 trailer is coming, its CEO has some…interesting ideas on how much video games could cost, part of a contingent of executives that believe games are underpriced, given their cost, length or some combination of the two.
Of course I read the article. It specifically says, “… value of the expected entertainment usage, which is to say the per hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership, if the title is owned rather than rented or subscribed to…”
I’m beginning to wonder if you read the article. They want to charge off of one value and add it to an initial base value. If you think this idea has nothing to do with increasing profits then I have a bridge in the Sahara to sell you.
Nothing in that is about raising the price, the whole thing is about him showing off what great value the series is by their metrics.
Here’s where you say “of course it is! I’ve imagined that this leads to the next thing which is raised prices”. Cool, go make these comments on the thread about them raising prices, or proposing raising prices. That isn’t what is happening here.