• Lantern@lemmy.world
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    1 year ago

    Honestly, it’s the terrible content moderation policies that are going to kill YouTube, not a certain type of video.

    • FoundTheVegan@kbin.social
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      1 year ago

      Bingo. I don’t find shorts all that appealing (especially since I can’t cast them to a TV! Wtf, seems like core function there) but I agree, the REAL problem with YouTube is how much creators have to top toe around demonization.

      • fubo@lemmy.world
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        1 year ago

        “Demonetization” is just what YouTube’s promises to advertisers look like when they affect video creators.

        Money on YouTube flows from advertisers. The revenue from charging advertisers to show ads is split between YouTube/Google and the video creator. If your video is not shown with ads, then there is no revenue to split.

        YouTube gives advertisers a very small control over what videos their ads are shown on. They have a few different classifications of videos, and advertisers can choose which ones they want to be seen with. Advertisers are paying for the service of YouTube putting their ads on videos — but only the videos that YouTube thinks the advertiser does want to be seen with.

        If your video is fully “demonetized”, that means YouTube has decided that no advertisers want to be seen with it; or that they are not willing to take revenue from showing ads on that video. But they’re still hosting it, making it available to viewers.

        Video creators’ revenue is a share of the ad income from YouTube showing the video (and accompanying ads). A “demonetized” video is one that doesn’t show any ads — so there is no revenue to split. It’s not that YouTube is taking all the revenue and leaving none to the video creator. They’re not making any, because they don’t think the advertisers would be okay with being charged to be seen alongside that video.

        However, the creator of a “demonetized” video is still receiving value from YouTube. It is not free to host that video — especially if it is popular. Network bandwidth, data storage, and transcoding of video for viewers’ browsers are not free; YouTube covers the cost of these. YouTube is willing to host a lot of videos that they make zero money from, at their expense, rather than censoring those videos by taking them down.

        • DreadPotato@sopuli.xyz
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          1 year ago

          YouTube is willing to host a lot of videos that they make zero money from, at their expense

          That’s just not true…they’re hosting it because they data-farm the living shit out of both the creator and anyone that gets tangentially close to their site. More content = more people visit = more data on these people = more money…They make a lot of money on this data, even if no ads are shown on a video, and are by no means doing it out of the goodness of their heart.

          • HobbitFoot @thelemmy.club
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            1 year ago

            Yeah, but they aren’t making nearly the amount of money on the video as they would with the ads, and no where near enough to compensate the creators beyond free hosting.

            You can still publish demonetized content, just don’t expect to make money from it on YouTube.

            • darth_helmet@sh.itjust.works
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              1 year ago

              They use that data to sell ads at you across the entire internet. Google is making plenty of cash off those “demonitized” videos.

          • fubo@lemmy.world
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            1 year ago

            I didn’t say it’s charity. I said the video creator (who wants people to see their video) is receiving a service from the video host, which otherwise they would have to pay for. Hosting your own video on your own storage and network bill is not free.

            If they didn’t think they were receiving any benefit, they would just take that video down.

            They don’t.

            • cubedsteaks@lemmy.today
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              1 year ago

              Hosting your own video on your own storage and network bill is not free. If you don’t believe me, go try doing it yourself.

              I know this is true but why do I see so many people on lemmy pushing for self-hosting and even talking about it like its some low rent hobby?

              • fubo@lemmy.world
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                1 year ago

                It’s not exactly an expensive hobby, but it’s also not free.

                YouTube hosts a lot of videos.

                And — by the fundamental theorem of financial calculus that I just made up — “not free” times “a lot” equals “big bucks”.

                • cubedsteaks@lemmy.today
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                  1 year ago

                  And — by the fundamental theorem of financial calculus that I just made up — “not free” times “a lot” equals “big bucks”.

                  Finally, someone who gets my idea of math.

      • Uranium3006@kbin.social
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        1 year ago

        they’re all paying the bills by hawking raid shadow legends anyways, may as well not rely on youtube monetization anyways and host elsewhere

    • admiralteal@kbin.social
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      1 year ago

      I’m not even sure it is bad policies. I am pretty sure that they just don’t have moderators.

      I doubt anyone reads 99.9% of reports.

      So you get bigotry and hate, you get insane and deadly DIYs, you get 12yo girls being creeped while posting random 5s clips from their lives.

      Not to mention just the vast amount of extraordinarily low-quality content YouTube serves up. It’s amazing how bad a lot of the videos it thinks you will like are. The algorithm makes no sense.

      But hey, here’s 16 different Joe Rogan clips with sigma male music in the background.

      • Jumper775@lemmy.world
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        1 year ago

        The algorithm seems like it is optimized for profit, not for actually being a good platform.

        • admiralteal@kbin.social
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          1 year ago

          That should mean engagement. It serves up such bad videos that I disengage.

          Once in a while I’ll realize I just spent 20, 30 minutes looking at a streak of pretty decent stuff. Rare enough to be remarkable. Usually after just 3 or 4 consecutive crap clips I’ll close it down and get back to work.

          I doubt anything disengages a user faster than low-quality content. I bet it does it even faster than the authoritarian politics and bigotry YouTube seems to inexorable serve you.

          • Zorque@kbin.social
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            1 year ago

            If that were true, it wouldn’t be the way it is.

            Just because it causes your disengagement, doesn’t mean it causes disengagement with the vast majority of their userbase.

            They’re also more concerned with ad views and clicks, so if you’re not the kind of person who gives a crap about ads… they don’t really care that much about you.

            • admiralteal@kbin.social
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              1 year ago

              This is predicated on the belief that Google/YouTube is run in a 100% hyper-competent way. I don’t buy that.

              Google does things the easiest way possible to make tons of money. They make unforced errors all the damn time.

              • Zorque@kbin.social
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                1 year ago

                They don’t have to be 100% competent, but they are very competent at what they want to do… which is monetize the technologies and services they provide. They’re not trying to make something that people can use well and enjoy… they’re making things to make a shit-ton of money. The two goals are not generally mutually inclusive.

                Yours, on the other hand, is predicated on the belief that they’re all super-incompetent and have no capability of doing anything right ever… which is confusing considering they’re a multi-billion dollar company and not just some guy in a shack banging rocks together to see how they sound.

                • admiralteal@kbin.social
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                  1 year ago

                  Yours, on the other hand, is predicated on the belief that they’re all super-incompetent and have no capability of doing anything right ever

                  Nope. It’s only this specific thing that I necessarily think they’re doing a bad job of. And I’m right; they are. Their algorithm is a struggling baby compared to TikTok and YouTube at large is not a major profit center (and indeed may not be profitable at all – but they maintain it because abandoning it would be too costly for them).

                  TikTok is so good at doing this thing that it is a profitable business for them. YouTube is struggling, and we can clearly see why.

    • echo64@lemmy.world
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      1 year ago

      The terrible content moderation policies are what keep it alive. No one subscribes to youtube so it’s primary customers are the ad agencies. And they want content moderation

    • misk@sopuli.xyzOP
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      1 year ago

      This Shorts issue seems to have measurable, constant and immediate effect in ad revenue and therefore platform profitability. Bad content moderation may or may not decrease engagement but in the end Google is a commercial enterprise that’s looking at the numbers at hand.

  • Margot Robbie@lemmy.world
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    1 year ago

    Might? It already has.

    If shorts were simply a separate section of YouTube with all of its functionality, then that’s understandable. But as they stand, shorts are just YouTube with both reduced functionality (forced vertical aspect ratio, no seek bar, time limit) AND all of the existing flaws (bad recommendation algorithm, reposted content, etc. )

    Unless you are some kind of tech contrarian hipster, I don’t think there is one thing that YouTube shorts does better than TikTok, or heck, Instagram Reels.

  • Vlyn@lemmy.zip
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    1 year ago

    I’m mostly fine with shorts, except for two things:

    1. You can’t move around in them, it’s either play or pause and repeat, which sucks (as shorts don’t have to be short…)

    2. On the homepage it doesn’t show who the short is from (which channel) without opening them

  • thann@lemmy.world
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    1 year ago

    What if we fucked over all of the people that like our website to try and cater to people that don’t like it?

  • Neptune@lemmy.world
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    1 year ago

    Using revanced. Disabled shorts. Watching these YT shorts & recommendations decays my brain cells

  • CosmoNova@lemmy.world
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    1 year ago

    Mind you those are (at least some of) the guys that killed animation and comedy sketches on youtube because they made it necessary for videos to be 10+ minutes long to be relevant.

    • IninewCrow@lemmy.ca
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      1 year ago

      YouTube ruined YouTube

      I swear to god these dumb social media sites are going to hell faster every day.

      I used to like YouTube because I could watch all sorts of interesting things … funny things … informative things … things actually liked

      Now my main YouTube recommended feed is filled with clickbait thumbnails of idiots making surprised or shocked faces to try to get your attention to get you to look at their dumb video of nonsense that has zero information and is not entertaining at all.

        • Mr_Dr_Oink@lemmy.world
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          1 year ago

          Because if theres money to be made then theres a few million idiots that are happy to exploit the fuck out of the system and do essentially fuck all to earn cash.

          But without money, the platform would have sunk.

          It’s a harsh reality that all brilliant internet things have to face.

          And i hate it.

  • waz@lemmy.world
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    1 year ago

    I don’t mind grabbing my pitchfork and joining the “YouTube is already ruined party”, but two thoughts first:

    That headline is so deliberately vague. It could literally be one employee who said “eh, I don’t think YouTube shorts is a good idea”.

    The article itself doesn’t really give you any information that isn’t in the headline. It feels like an attempt to stoke anti-YouTube sentiment without providing any useful information.

    …okay, with that out of the way…

    Yeah, the current YouTube situation is pretty crap.

    • average_internet_enjoyer@lemmy.world
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      1 year ago

      Yeah honestly these are some great points, and really it’s one of these reasons as to why I just dislike modern journalism today with the headlines as such.

    • misk@sopuli.xyzOP
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      1 year ago

      It does cite internal metrics on ad revenues going down for three consecutive quarters due to lower potential to show ads in short videos compared to longer ones. It’s anonymous and doesn’t give solid figures but that’s what this article is about.

  • kent_eh@lemmy.ca
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    1 year ago

    As a viewer I agree with their assessment.

    Shorts is (for me) a worse viewing experience and it’s just more useless junk tha clutter up my youtube main page.

    • ipkpjersi@lemmy.ml
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      1 year ago

      That’s why I have a Firefox extension that automatically redirects from shorts. Although, if Google’s new Web Environment Integrity goes through I guess I could kiss stuff like that goodbye.

    • Pantsofmagic@lemmy.world
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      1 year ago

      Yeah I usually watch YouTube on my shield and it clutters up every channel with junk I have no desire to watch.

  • Qxzkjp@feddit.uk
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    1 year ago

    YouTube shorts was the dumbest fucking idea. They have a niche: long-form (as in >1min) video content. They are dominant in that niche. Then they saw TikTok was popular and dominating the short-form video scene, and their response was… “we should switch to making more short form”. WTF?! And on top of that, they’ve diverted resources away from their main product (longer videos) as the article says. It just seems like such a catastrophic unforced error.

    • petenu@feddit.uk
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      1 year ago

      YouTube have such a stranglehold on the >1m market, that’s why they can afford to stagnate in that area and look into other markets. They don’t have to fear a competitor threatening their core market any time soon.

  • mycorrhiza they/them@lemmy.ml
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    1 year ago

    not only is the shorts UI shitty but the shorts themselves are often shitty imo, or at least the “scroll through shorts one at a time” linear format means you see a lot more videos you wouldn’t click on intentionally.

    • Rob Bos@lemmy.ca
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      1 year ago

      “No YouTube I do not want to watch Jordon Fucking Peterson. I will NEVER want that. Fuck all the way off.”

      I stopped watching shorts because of the unwanted boosts of fascist content.

      • jrubal1462@mander.xyz
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        1 year ago

        Silver lining: It gave me the opportunity to “dislike” Jordan Peterson, which was not an opportunity I previously had.

        I mean, I guess I always HAD the option, but there’s something to be said about having somebody serve it up on a platter like that.

    • cubedsteaks@lemmy.today
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      1 year ago

      I hate that I get such random shit in my feed when I really only look at art videos - like my scrolling should be nothing but people drawing but random shit like slime videos or some ass hat and his kid.

      • chuckd@lemmy.world
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        1 year ago

        Yeah YouTube really likes to inject videos you wouldn’t normally watch into your algorithm. It’s pretty annoying. I would never seek out religious videos, and never have on YouTube, yet they keep making their way into my feed. Even voting them down doesn’t seem to change the frequency.

    • Echo Dot@feddit.uk
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      1 year ago

      The interface isn’t consistent between videos and shorts.

      You can rewind and fast forward videos on phones by double tapping the left or right hand side of the video, but doing that on shorts just likes it.

    • lightnsfw@reddthat.com
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      1 year ago

      I literally could not understand what half the ones I saw were even supposed to be about last time I went on YouTube. Like they were just random people doing shit with no punchline or point.

  • anubis119@lemmy.world
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    1 year ago

    Shorts also cannot be cast from a mobile device. If I’m going through my curated channels while casting, the app give an error and requires me to stop casting before I can watch the short. I just skip it and don’t bother anymore.

    • docmark@lemmy.world
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      1 year ago

      It’s the hustle culture that’s been ingrained into society at this point. Every industry has it now. Get in, make as much as possible (with little to no regard for others), get out, retire early.

      After that just become an influencer showing off your lavish lifestyle for brand sponsorships for even more money.

      Shit like Tiktok and Youtube Shorts are only making things worse, faster.

      • rexxit@lemmy.world
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        1 year ago

        Get in, make as much as possible (with little to no regard for others), get out, retire early.

        Arguably, this is what the American dream has become. It used to be we wanted middle class wealth, 2.1 kids, and a nice suburban house. But now all we want to do is sell out, retire, and never have to work again. I can relate, even if I lack the skills to play the game.

        That’s where we got antiwork, FIRE, etc. It’s true: nobody wants to work anymore. I sure don’t. Maybe we never did.