At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
“The platform shows that ad to you because algorithms think you’re interested in seeing”
There’s your answer right there. The platform sees what you’re interested in and serves up this ad. “You seem to be interested in a whole bunch of Nazi shit, here’s an ad for my product” is not a good look for most companies. It’s very simple PR.
In this case since the algorithm doesn’t (obviously) have nazi advertising to show you, it shows what it has instead.
So the companies clearly don’t want to then become associated with nazi-posting, because then it might have the connotation of being Nazi adjacent because they didn’t say anything. That’s basically the definition of tacit support.
How is it so hard to understand that normal people don’t want to associate or even be implied to associate with Nazis or their content? Pulling out of twatter is the only sure fire way of keeping their ads away from the Nazi base that’s made it’s home on twatter with the express approval of its idiot founder.