• gnutrino@programming.dev
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    14 days ago

    The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.

    Oh good, I was worried the slide into dystopia might be slowing down for a second there.

    • dumbass@leminal.space
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      14 days ago

      Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.

      “COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA” *obnoxiously loud music plays behind the screaming mans words*

  • CrowAirbrush@lemmy.world
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    14 days ago

    Ah i see, time for ford to go down in the history books.

    Not like that will happen, but i truly think they deserve that as a result for even considering this.

    I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.

    “We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

    I work too much and make too little to allow them to invade my private space.

    • futatorius@lemm.ee
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      14 days ago

      Time for a law to be passed that kills off this bad idea permanently.

      The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

      They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

      • palordrolap@fedia.io
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        14 days ago

        Time for a law to be passed that kills off this bad idea permanently.

        With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.

      • AA5B@lemmy.world
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        14 days ago

        That’s not enough. Amazon tablets started with ads only on Lock Screen and startup. Those are also not ok

  • Todd Bonzalez@lemm.ee
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    14 days ago

    For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

    They’re patent trolling bad ideas…

    • lando55@lemmy.world
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      14 days ago

      Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.

      Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

      • AA5B@lemmy.world
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        14 days ago

        This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll

      • Todd Bonzalez@lemm.ee
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        13 days ago

        once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

        That’s inevitable, but in this scenario they own the patent.

  • datavoid@lemmy.ml
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    14 days ago

    I’ve been saying it for years - business people are the scum of the earth. The whole situation is so stupid. Why do we train people how to make take as much money as they can… why not teach them to not be assholes instead?

    • AA5B@lemmy.world
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      14 days ago

      I knew someone who taught Marketing at a business school and we had some really weird discussions. They do teach students not to be assholes. They do teach ethics. They do teach respect for the viewer. But what they teach for Marketing is very different from what we experience from Marketing.

      • BigPotato@lemmy.world
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        14 days ago

        From my experiences it goes more like this “In an ideal world, we’d behave this way. We’re not in an ideal world though and your competitors have no problem doing this so you should know what to do, in case the market determines it’s the best course.” with a knowing wink thrown in.

  • Tony N@lemmy.ml
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    14 days ago

    Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

    • Kecessa@sh.itjust.works
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      14 days ago

      That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?

      • 14th_cylon@lemm.ee
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        14 days ago

        Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.

        So it is out of realm of what’s possible for normal person.

        • catloaf@lemm.ee
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          14 days ago

          It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).

          • 14th_cylon@lemm.ee
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            14 days ago

            It’s not that expensive in the US. A few hundred

            Ok, that’s less than what I would have expected, but still more than what most people want to invest into something that’s basically a joke.

              • 14th_cylon@lemm.ee
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                14 days ago

                Don’t you need working prototype to get a patent? Otherwise musk or bezos or another for-profit asshole could patent every known scifi gimmick, wait until someone actually invents it and then send him a bill…?

    • skulblaka@sh.itjust.works
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      13 days ago

      If other people buy these, you won’t have much of a choice for much longer. I predict every auto manufacturer jumping directly onto this bandwagon if it doesn’t sink Ford’s sales (it won’t).

      People like you and I are going to end up driving 2005 Honda “classic cars” 30 years past their lifespan.

      • Anti-Face Weapon@lemmy.world
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        13 days ago

        Honestly there are a lot of variables involved. There will always be a market for cars without all that nonsense, and it’s cheaper to produce a car without a touch screen. If I have to drive shitmobiles to avoid having to deal with “car as a service”, then that’s what I will do.

  • kent_eh@lemmy.ca
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    14 days ago

    Ford stopped making the types of vehicles I want to own several years ago.

    Until my current vehicle, every previous vehicle (over a period of 43 years) I’ve owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.

    Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.

  • Omgboom@lemmy.zip
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    14 days ago

    Don’t worry they will have an ad free subscription service where for an extra $100 a month you won’t be shown any ads.

  • style99@lemm.ee
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    14 days ago

    It looks like you’re about to die in a horrible 40-car collision! Don’t fret, though! Mutual Assurance can protect your family for just pennies a day! You’ll really regret not signing up for this policy!

    • 1995ToyotaCorolla@lemmy.world
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      14 days ago

      We regret to inform you that your claim has been denied as your policy does not cover accidents due to distracted driving. Please refer to the attached dash cam footage showing claimant watching a Mutual Assurance ad while the vehicle was in motion. Have a nice day and thank you for choosing Mutual Assurance!

  • SomeOne
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    14 days ago

    Well to bad my 2004 Ford Focus that I just got working doesn’t even have a motorized window opener. I plan to keep that car as long as I can.

  • N3Cr0@lemmy.world
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    14 days ago

    I’m looking forward to having the ads from Cyberpunk 2077: “Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow.”

  • LifeOfChance@lemmy.world
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    13 days ago

    So phones are illegal but not this? What in the actual fuck is going on right now. We are being forced so many damn ads it’s nearly impossible to get away from them. Now I need to worry about someone trying to hit skip instead of focusing on driving. As a motorcyclist I’m now even more terrified. Half the drivers now already don’t look up from their phones…