SANTA FE –Gov. Michelle Lujan Grisham today announced a new initiative to encourage medical professionals in Texas to consider relocating to New Mexico.

The “Free to Provide” campaign includes the deployment of billboards and full-page advertisements in five major Texas newspapers to highlight New Mexico’s commitment to protecting the full spectrum of health care, including abortion access.

In July, six billboards with the slogan “Free to Provide” were placed in strategic locations around the Houston Medical Center encouraging healthcare professionals to consider relocating to New Mexico. On Sunday, the campaign expanded to include full-page ads in the Houston Chronicle, Dallas Morning News, San Antonio Express-News, Austin American-Statesman and Fort Worth Star-Telegram.