They probably couldn’t get google drive to work without 3rd party cookies.
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I just mentioned that because google drive links are one of the very few things I’m opening in chrome - and they’re the only site where I need a 3rd party cookie exemption for.
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Do you have a source for that excus… uehm… claim?
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Thank you.
Interesting that they’ll make it a user choice. Who would answer yes?
On 22 July 2024, Google announced that it is changing its approach to Privacy Sandbox. Instead of removing third-party cookies from Chrome, it will be introducing a user-choice prompt, which will allow users to choose whether to retain third party cookies.
I’d imagine that making it a user choice gets around some of the regulatory hurdles in some way. I can see them making a popup in the future to not use third-party cookies anymore (or partition per site them like Firefox does) but then they can say that it’s not Google making these changes, it’s the user making that choice. If you’re right that there’s few that would answer yes, then it gets them the same effective result for most users without being seen to force a change on their competitors in the ad industry.
What’s the UK CMA going to do, argue that users shouldn’t be given choices about how they are tracked or how their own browser operates?
Nope, sorry. That technical hurdle is easily solved. In reality, this is about advertising and snooping.
Google worked on Privacy Sandbox/Topics API/FLoC for at least five years, and it couldn’t get something that advertisers, regulators, and users could all agree on, so it’s just falling back to the thing that worked (but has next to zero privacy protections). Sigh.
Yeah, this is a loss for user privacy.
Also a reminder that accepting an alternative tracking method is likely to just end up with 2 different ways to track you rather than one slightly less invasive one.
Google never had any intention whatsoever of prioritising your privacy over their advertising revenue. This technology was 100% designed to shut other operators out of the tracking and advertising market and 0% to reduce their ability to track you and advertise to you. Never in a million years were they going to spend a lot of time, effort and money destroying the source of their money. Hobble competitors, yes. Hobble themselves? Never. Not even a little bit.
I think that’s a matter of perspective. IMO it didn’t work, it was broken, that’s why we’re even talking about it.
