• MadMaurice@discuss.tchncs.de
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    2 years ago

    Intel says the rebranding “better aligns to customer requests” to simplify its processor names

    But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

    • mici01@feddit.de
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      2 years ago

      Even worse … we have to specify between “Core 5” and “Core Ultra 5”

      • Fatalchemist@kbin.social
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        2 years ago

        “I’d like to order the newest chip you got. The Beyond Plus Ultra Core Ultra 5+ Supreme Deluxe. No, I will not accept the Beyond Plus Ultra Core Ultra 5 Supreme Deluxe. That is last gen garbage from last week.”

    • SilverRetriever
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      2 years ago

      I have a feeling everyone’s going to end up calling them i9s anyways

    • beefcat@beehaw.org
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      2 years ago

      They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

      AMD copied them, and that probably leads to similar confusion.

      Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

      • MadMaurice@discuss.tchncs.de
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        2 years ago

        Well officially yes, but I don’t know anyone that consistently called it “Intel Core i5” instead of just “i5”. And I don’t see that happening with just “5”.

        • dan@upvote.au
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          2 years ago

          “Which processor do you have?” “5”

          said nobody ever

            • dan@upvote.au
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              2 years ago

              I get it - I was just emphasizing it :P

              Was there really a problem with the naming? I don’t see why they’d change it given they’ve spent a long time building the brand.

              • MadMaurice@discuss.tchncs.de
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                2 years ago

                Ha okay. I wasn’t quite sure whether you’re emphasizing or did misunderstood me.

                Honestly I have no idea what the issue was with the old naming scheme. Didn’t they just recently introduce an i9? Why not continue with an i11 etc instead of this Ultra nonsense.

  • Grizzzlay@beehaw.org
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    2 years ago

    Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

  • patchymoose@rammy.site
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    2 years ago

    Drug dealer character Stringer Bell in ‘The Wire’ had a good scene where he talked about the business strategy of repackaging and renaming something when you are unable to raise the quality of a product. Just rename it and customers think it’s better.

  • andrew@lemmy.stuart.fun
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    2 years ago

    Man, I guess I’m at least middle age now. I remember thinking my first custom build’s processor was definitely gonna have to be one of these brand new badass i7s.

  • Bardak@lemmy.ca
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    2 years ago

    Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic “Intel processor” line up. Now when you specify to make sure you buy an “ultra” chip it’s easy for the layman to buy the lowest end chip out of ignorance.

  • JackbyDev@programming.dev
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    2 years ago

    My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.

    I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.