• Piece_Maker@feddit.uk
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      5 months ago

      Yeah pretty much. The privacy invasion of ad companies is terrible for sure, but the whole seeing ads all over the damn place in the first place is also annoying enough that even if they were somehow completely tracker-free I would still block them.

  • LWD@lemm.ee
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    5 months ago

    This sounds a whole lot like privacy sandbox.
    You know, Google Topics.
    The thing nobody wanted.

    And honestly, reading through the article here, I don’t see many ways that it’ll be much better. If advertisements are matched on your local machine, then data is still being amalgamated somewhere. This is similar to Google Topics and Microsoft Recall, two things people complain about. For good reason.

    The online advertising industry is undergoing a significant transformation. With growing consumer concerns and increasing scrutiny from regulators, it’s evident that current data practices are excessive and unsustainable.

    It’s strange that Mozilla, a company that constantly positions itself as the ethical alternative to big tech, is saying “companies are being mandated out of unethical advertising.”

    Secure Environment: Data sets are matched in a highly secure environment

    Without any further information, this means so very little. Is it done locally? On their servers? Who knows.

    By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.

    When advertising is the business, your attention is the product. Maybe I’m being too unkind to Mozilla here, but it’s their press release and they can be as specific as they choose.

    Anonym was founded with two core beliefs: First, that people have a fundamental right to privacy in online interactions…

    This is the sort of meaningless fluff that you see at the front of every privacy policy, including that of the most invasive companies.

    … and second, that digital advertising is critical for the sustainability of free content, services and experiences.

    That’s the only way to offer free services?! What about donation-based models? Maybe Mozilla could have set up something like what Brave has, except not based around a sketchy cryptocurrency.

    In fact, GNU Taler exists for this very purpose.

    Anonym was founded in 2022 by former Meta executives

    Meta. The company known for loving user privacy.

    I was hoping Mozilla would finally shut up about putting AI into everything, but in retrospect, maybe they should go back to that.


    I’m reading through the Anonymco privacy policy. Some standouts:

    We collect… IP address, social media user names, passwords and other security information,

    Passwords?!

    …your browsing and click history, including information about how you navigate within our Site and Services…

    …We collect and verify resumes, employment eligibility, education, and employment history from job applicants. This includes information about your skills and qualifications for the position…

    Okay, great, they know how employable you are

    We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties… to prevent or stop any illegal, unethical, or legally actionable activity…

    They are leaving the door open to disclose your data to private mercenaries to prevent… Pre-crime, I think.

    We use Google Analytics on the Site and Services to analyze how users use the Site and Services, and to provide advertisements to you on other websites.

    THEY USE GOOGLE ON YOUR DATA.

    This really sounds like Mozilla snapped up the first company with the right buzzwords that they could find, rather than looking for the best one. It sounds like a repeat of the OneRep privacy disaster, when they partnered with a corporation that sold people’s data and used their ownership of it to basically demand ransom payments for its removal.

    • sugar_in_your_tea@sh.itjust.works
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      5 months ago

      Passwords?!

      Yeah, that and usernames are a big nope from me.

      I’m not opposed to the idea of privacy-oriented advertising, but it needs to be:

      • local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
      • opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I’m willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don’t mind them getting paid)
      • auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer

      THEY USE GOOGLE ON YOUR DATA.

      Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That’s a pretty big ask, so I’m not optimistic.

      • LWD@lemm.ee
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        5 months ago

        My hopes are not high. Right before FakeSpot got bought out by Mozilla, they changed their privacy policy to add a “we will sell your data if we get bought out” clause.

        (As a Mozilla product now, FakeSpot still retains private data and the right to sell it to advertising companies. So, at least to me, Mozilla has been an adtech company since 2023.)

        • sugar_in_your_tea@sh.itjust.works
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          5 months ago

          They at least have good ad-block support, so I’ll continue using them as long as there’s nothing better. I’ve switched my mobile browser to Mull, and I’ll switch my desktop browser to Mullvad Browser if I need to (it’s not in my Linux distro’s repos, and I’m lazy).

          • LWD@lemm.ee
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            5 months ago

            LibreWolf is pretty good too. It’s less like Tor than Mullvad Browser is, at least out of the box.

    • RvTV95XBeo@sh.itjust.works
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      5 months ago

      For a company who has a whole schtick going where they read and critique other companies’ privacy policies, this is pretty ludicrous.

      • LWD@lemm.ee
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        5 months ago

        All I can do is tap on the little graphic I made from their last buyout (that literally made Mozilla into an data broker):

        FakeSpot privacy lowlights (I can’t tell if the image is linking correctly)

        The wing of Mozilla that puts out press releases about invasive car companies seems to have no influence on the wing of Mozilla acquiring and injecting random crap into Firefox.

    • lemmyvore@feddit.nl
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      5 months ago

      Is it done locally? On their servers? Who knows.

      You know it’s on their servers. 🙂 Otherwise they would be beating so much around the bush.

    • Thevenin@beehaw.org
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      5 months ago

      That’s the only way to offer free services?! What about donation-based models? Maybe Mozilla could have set up something like what Brave has, except not based around a sketchy cryptocurrency.

      Please correct me if I’m mistaken, but I thought Brave only gave donatable tokens to users as a reward for watching ads… ads which Brave curated for the user based on their activity. It’s just targeted ad revenue with extra steps.

      At first blush, it seems to me that both Brave and Anonym want to be the middleman for targeted advertising. What am I missing?

      • LWD@lemm.ee
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        5 months ago

        I think you can add your own money into Brave to tip people extra.

        And the biggest difference is…

        • Brave sold itself on this as a feature since day one
        • Brave had the audience who wanted this
        • The Brave software is a known factor; what’s going to happen to Firefox is unknown.
  • TAG@lemmy.world
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    5 months ago

    I am a little disgusted by this because now both major browser engines are being developed by an advertising company, creating more incentives for future web technologies that strengthen tracking and undermine ad blocking.

    From what I understand, this is an anonymized targeted ad company. In other words, ads are still targeted to the individual user, it is just harder for the advertiser to track (or profile) an individual user. Are there any companies still doing untargeted ads, ads where the advertiser might pick what site their ad goes on but cannot target a specific user demographic?

  • ssm@lemmy.sdf.org
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    5 months ago

    Stolen from r*ddit, this is what the option looks like in the config (already in beta/dev channel)

    also stolen from r*ddit: “Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd.”

      • HouseWolf@lemm.ee
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        5 months ago

        I switched a few months back after using Firefox /w ArkenWolf for years.

        It’s great having an out the box product I don’t have to immediately tweak settings or install 3rd party tweaks & plugins to have a decent experience with.

  • observantTrapezium@lemmy.ca
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    5 months ago

    I wonder if the process is open source or we just take their word that it’s privacy preserving. Anyway, privacy is not the only problem with online advertising, so I’m not going to give up adblocking any time soon.

  • 𝘋𝘪𝘳𝘬@lemmy.ml
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    5 months ago

    Anonym was founded in 2022 by former Meta executives […]. The company was backed by [various venture capital corporations and multiple] strategic individual investors.

  • istanbullu@lemmy.ml
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    5 months ago

    Advertising can’t be privacy preserving. What gives advertisement value is the fact that it’s targeted.

    • Cochise@lemmy.eco.br
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      5 months ago

      Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.

  • Possibly linux@lemmy.zip
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    5 months ago

    Great

    I love how Mozilla seems to be trying so hard to kill itself. You don’t see Google marketing Chrome as the browser that serves you ads and sends back telemetry.

    • WagnasT@lemmy.world
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      5 months ago

      i really wish i could donate to just firefox and not mozilla, I just want firefox to be better and not to spend money on all these weird things.

        • LWD@lemm.ee
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          5 months ago

          All that being said, if you don’t want to tweak Firefox with Arkenfox user.js (or tweak it yourself), and you can live with the fact that Librewolf makes these outgoing connections [to update uBlock Origin and its lists], Librewolf is currently one of the most privacy respecting browsers out there.

          It’s in my “good enough for me” list because the alternative is dealing with Firefox myself

        • Possibly linux@lemmy.zip
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          5 months ago

          Yeah, no some guys blog stating his personal opinion is not evidence. We are just talking about things that are better than Firefox anyhow

          • ssm@lemmy.sdf.org
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            5 months ago

            It would be more useful if you had something more substantiative than “it’s a blog so it’s wrong”. Is there actually something in the article you take issue with?

            • Possibly linux@lemmy.zip
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              5 months ago

              They blog doesn’t give much of a reason of why it isn’t private. It feels more like “I don’t use this so you shouldn’t” mentality

              • ssm@lemmy.sdf.org
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                5 months ago

                How is Librewolf and Waterfox connecting to Amazon Cloudfront and a bunch of other domains on first boot and Waterfox having a sketchy privacy policy (article’s is out of date but the new one isn’t much better) a subjective opinion?

                • Possibly linux@lemmy.zip
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                  5 months ago

                  For one, Librewolf clearly states what it does on startup. It has to update ublock origin and other threat lists. That is better than having out of date protections is it not? Just because it connects doesn’t mean it sends much data. Things need to be hosted somewhere.

                  For Waterfox the argument is less bad but Waterfox is about on par with a lot of other stuff. It isn’t going to be crazy good and it is no where near as good as Librewolf but it is better than Firefox and many others. I would rate it as half bad.

                  Librewolf is the arguably best privacy browser. You haven’t named anything better. It breaks sites occasionally but it does protect privacy and security and scores well on fingerprinting resistance.

            • LWD@lemm.ee
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              5 months ago

              Personally I disagree with the conclusions stated by the blog post, but I can respect the reasoning for getting there, and I can draw my own conclusions from it myself.

    • thingsiplay@beehaw.org
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      5 months ago

      The biggest problem with the alternative browsers I wanted to use is, that they are not managed by my distribution (repository).

      • ssm@lemmy.sdf.org
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        5 months ago

        What distribution are you using? Every distro I’ve tried, even the more obscure ones (alpine, void, openbsd), package most of the webkit/webengine browsers.

        • thingsiplay@beehaw.org
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          5 months ago

          EndevourOS, based on Archlinux. I was looking into forks of Firefox. For a webbrowser, it should be in the repository (not AUR) and it should be as quickly updated as Firefox itself. None of the forks I looked into match this criteria.

          • ssm@lemmy.sdf.org
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            5 months ago

            Why use Arch (or something Arch based) then? I don’t like the AUR either (or systemd, or the bleeding edge (buggy) packages), which is why I like Void Linux.

            • thingsiplay@beehaw.org
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              5 months ago

              I wouldn’t call Arch bleeding edge. There are 2 stages before packages get updated in the repository for everyone (maybe besides trusted projects? which get immadiate update). I wait since almost 3 weeks until they update RetroArch. :D But that’s just terminology and not really important.

              I personally want the newest stuff and being updated all the time. Systemd isn’t a problem for me, it’s fine to me. The packages from Arch repository aren’t buggy for me, so no complains there. You can always find reasons why to switch to another distribution, but that often is not the entire truth. There is often so much more to consider. My previous point is about the software I was looking into not packaged by the distribution of my choice. So many people say packages should come upstream, like in Flatpak and distributions should not package anymore. I hardly disagree here. But I digress… again…

              I’m not here to switch my distribution, but think about switching to another Firefox base. I think Firefox is a great browser and want to keep using it, but have a few disagreements with Mozilla lately. That’s why I was looking into an alternative fork. I will stay on EndeavourOS slash Archlinux… at the moment at least.

              Edit: Dang it, I did it again. Why do I need to write entire blog posts as a forum reply?