Puts out defective products then misleads consumers to think they have voided their warranty so they can’t get a replacement for said defective products.
There’s more too it but that’s the main thing that made people turn on them.
The usual. Hardware quality slowly goes to shit, company starts getting tricksy with consumers to make money instead of making quality product.
The big one was the BIOS update that nearly fried a lot of 670 motherboards that ASUS turned around and tried to avoid taking responsibility for, trying to pin issues on the consumer.
It’s capitalists being capitalists. Completely ruining their brand to squeeze out a short term 1% increase in revenue.
We are in the “how many of my customers can I screw over and completey piss off and still make a profit” stage of capitalism.
Sending out defective boards, then refusing RMAs for said defective boards. They basically go “You voided the warranty by opening it, lul git fukd loser.”
Never mind the fact that (unless the board is visibly broken somehow) you’d need to open it and plug shit in to test it. So there would be no way to test it without voiding the warranty. It’s a catch-22 in action.
The truly shitty part is that using the board doesn’t void the warranty. But ASUS is claiming the people trying to RMA all have voided warranties. If it were only one or two, then yeah it may be scammers trying to avoid losing money after roasting a board. But it quickly turned into a Boy Who Cried Wolf scenario, where nobody is believing ASUS anymore because they’re basically just blanket denying every single warranty RMA.
The problem with asus was all the engineers who cared went to asrock when they split. For those who don’t know, asrock started life as a subsidiary for asus to cover the low end and OEM markets. There used to be a lot of shared engineering between the two companies but there started to be some bad blood between each other as asus was releasing server hardware and asrock was releasing enthusiasts hardware. Ultimately it was decided since neither side wanted to stop stepping on the others toes they would let asrock fully separate from asus as a company and let the market decide things. Ironically that only lasted for three years before the majority stake in asrock was bought up by Pegatron, a company owned partially owned by asus…
I’m old enough to remember when ASUS was viewed as one of the best hardware manufacturers you could go with.
It has been a long, slow decline for ASUS. They really manufactured their own demise here.
Not in a place to watch the video, what’s the tl;dw?
Puts out defective products then misleads consumers to think they have voided their warranty so they can’t get a replacement for said defective products.
There’s more too it but that’s the main thing that made people turn on them.
The usual. Hardware quality slowly goes to shit, company starts getting tricksy with consumers to make money instead of making quality product.
The big one was the BIOS update that nearly fried a lot of 670 motherboards that ASUS turned around and tried to avoid taking responsibility for, trying to pin issues on the consumer.
It’s capitalists being capitalists. Completely ruining their brand to squeeze out a short term 1% increase in revenue.
We are in the “how many of my customers can I screw over and completey piss off and still make a profit” stage of capitalism.
Sending out defective boards, then refusing RMAs for said defective boards. They basically go “You voided the warranty by opening it, lul git fukd loser.”
Never mind the fact that (unless the board is visibly broken somehow) you’d need to open it and plug shit in to test it. So there would be no way to test it without voiding the warranty. It’s a catch-22 in action.
The truly shitty part is that using the board doesn’t void the warranty. But ASUS is claiming the people trying to RMA all have voided warranties. If it were only one or two, then yeah it may be scammers trying to avoid losing money after roasting a board. But it quickly turned into a Boy Who Cried Wolf scenario, where nobody is believing ASUS anymore because they’re basically just blanket denying every single warranty RMA.
I’m guessing this for the US market? I had a completely different experience in Singapore and it was perfectly fine.
Enshittification
The problem with asus was all the engineers who cared went to asrock when they split. For those who don’t know, asrock started life as a subsidiary for asus to cover the low end and OEM markets. There used to be a lot of shared engineering between the two companies but there started to be some bad blood between each other as asus was releasing server hardware and asrock was releasing enthusiasts hardware. Ultimately it was decided since neither side wanted to stop stepping on the others toes they would let asrock fully separate from asus as a company and let the market decide things. Ironically that only lasted for three years before the majority stake in asrock was bought up by Pegatron, a company owned partially owned by asus…
When was that? I don’t think I’ve ever viewed them as anything except junk and I had an asus laptop in 2007 or 8.
I remember them being quality in the 90’s and early 2000’s, but 2008 tracks for about when their products first began to take a downturn.
This is really sad.
My main machine is running a Asus motherboard. 12 years old and still games fine.