Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.

According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.

Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.

  • @Strawberry
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    83 months ago

    did you read past the headline? it wasn’t about the influencers feeling fatigued

    • @cryostars@lemmyf.uk
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      113 months ago

      Right, but are we supposed to muster up sympathy for people who follow influencers getting fatigued from following influencers? Really not trying to be snarky just curious

      • @KeenFlame@feddit.nu
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        23 months ago

        You can get fatigue from things you choose

        It’s just a technical term for bored

        Your synapses are saturated

        It’s a very useless observation that this also has a tipping point like every other trend in history

    • @Paddzr@lemmy.world
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      73 months ago

      Right, I thought it was a comment about how young people brought it onto themselves… This whole concept where they enabled influencers and now it’s on them.