Google is really damned if they do, damned if they don’t here. Third party cookies are very privacy invasive, but replacing it with Chrome watching everything you do and acting as an ad broker is also not great. As long as Google is providing targeted advertising (which you could opt out of in privacy sandbox) then there’s not a really great solution.

I do think they dragged this along enough that all sites now operate properly with third party cookies disabled, so that’s a benefit at least.