From Delta Air Lines to Costco, some companies say they'll stick with DEI
www.nbcnews.com
The president’s push against diversity programs has led many big employers to announce rollbacks, but others are defending the initiatives as good for business.

Summary

Despite conservative pressure and Trump’s executive order ending DEI in the federal government, companies like Delta Air Lines, Costco, and the Cleveland Cavaliers are maintaining their diversity initiatives.

Experts argue that DEI programs improve profitability, retention, and innovation, making them a business imperative.

Some corporations have scaled back efforts post-Trump’s re-election, fearing backlash.

However, leaders defending DEI say it aligns with long-term business success and consumer expectations.

Activists warn companies rolling back DEI may lose support from diverse customer bases.

  • spooky2092English
    5·
    10 hours ago

    “Long term profitability” isn’t the most noble motive, but at least they’re doing something. I guess dark times make strange allies.

    Actually, I’d argue that in the business world, that’s actually one of the most noble goals out there. By trying to maximize in the long term, they sacrifice short term “line go up” profit to invest in their employees, leading to better conditions and happier workers.