I compared 22 identical climate-related posts on Threads vs Bluesky over the last 3 months, and the difference is shocking.
Normalized engagement on Threads dropped nearly 2/3 + my following dropped, while Bluesky engagement held steady + following quadrupled.
What’s driving this?
Read on! 🧵
https://media.tenor.com/RUYwokMyZEMAAAAC/threads-or-bluesky-threads.gif?hh=400&ww=400
The evidence the author uses to back her claim is that her bluesky engagement rised in November, while her threads engagement dropped.
This was a platform wide trend as threads rapidly lost users and bluesky rapidly gained. I doubt this is because her account reports on climate. But likely because in the same timeframe bsky gained 10+ million new users vs threads 1 million. (And threads actually declined in active users).
I’m as sceptical of Zuck as anyone, and think his algorithm surely does fucked up shit, but the bar for evidence really hasn’t been reached here.
The evidence the author uses to back her claim is that her bluesky engagement rised in November, while her threads engagement dropped.
This was a platform wide trend as threads rapidly lost users and bluesky rapidly gained. I doubt this is because her account reports on climate. But likely because in the same timeframe bsky gained 10+ million new users vs threads 1 million. (And threads actually declined in active users).
I’m as sceptical of Zuck as anyone, and think his algorithm surely does fucked up shit, but the bar for evidence really hasn’t been reached here.
There’s a blog post from Meta saying that they’re going to limit distribution of “poltical” content on threads
Their ads policy considers any discussion of climate to be political, so I’d expect the same elsewhere
She normalised her numbers based on the number of followers she had on each platforms, so should have adjusted for this
Ah yes. Wet roads cause rain.